According to a report released by Dianping, a Yelp like top review website in China, tier two and three cities’ mobile internet growth speed surpassed tier one cities for the first time.It also showed that mobile consumers had become more localized and personalized, the need for services kept growing.
Dianping’s mobile life report in 2013 is based on mobile consumers in 22 cities, and data ranged from August 2012 to August 2013. By the end of Q2 2013, Dianping monthly traffic hit 2 billion, among which 70% were from mobile devices. Mobile dependent users has reached 75 million.
Dianping’s data showed that mobile traffic in Changsha grew 350% in the past year, more than two times in Shanghai. Changsha’s mobile internet growth rate ranked top in the 22 cities.
Besides, mobile users tended to search more about pharmacy, bank, park, internet cafe, movie theater, gas station, nail polish, etc. Cities showed their own features. Hangzhou, a slow pace city, coffee, tea house and bar were the hot search key words.