According to iResearch, China online travel market reached 58.56 billion yuan (USD 9.54 billion) in Q3 2013, 17.1% more than that of 2012. China OTA total revenue reached 3.01 billion yuan (USD 490.33 million), with a YoY increase of 12.9%.
Ctrip topped in the OTA market with 48.9%, followed by Elong and 17u. The top three OTA occupied more than 50% of the whole market.
Ctrip’s vacation packages on Qunar and its mobile-end strategy drove its growing, expanding its market share. Elong’s core business is hotel booking, the boom of Q3 travelling which led to large amount of hotel bookings brought Elong’s growth. 17u offered 9-year anniversary discount, at the same time, it launched DIY tour to stimulate market growth.
Ctrip had undergone transition from OTA (Online Travel Agency) to MTA (Mobile Travel Agency). Its Q2 finance report showed that Ctrip mobile-end occupied 20% hotel booking and 15% air ticket booking. Elong, too, had over 20% mobile hotel booking, and it official changed its online hotel into mobile hotel.