Alibaba claimed that its Taodiandian group would launch takeout and delivery service on November 6, 2013. Taodiandian is a mobile O2O app launched in June 2013, aims at serving local users.
There are already over 10,000 shops on Taodiandian, including small restaurants, fruit shops,Patisseries and tea shops. Taodiandian is still testing its takeout and food order services.
At present, Taodiandian’s takeout and delivery had covered Beijing, Shanghai, and other 17 big cities. Consumers need to login Taodiandian mobile app, to find restaurants nearby and make orders, then use Alipay to pay for the orders. Taodiandian would give away 10 yuan (USD 1.63) coupons to new users, starting from November 1 2013. Meanwhile, during November 1 to 30, Taodiandian would select 50% takeout orders randomly to return their money back, 50% consumers would receive cash coupons in their Alipay accounts.
Taodiandian has introduced comment and credit evaluation system for shops, just like Taobao shops, consumers could comment and rate the shops. Shops in Taodiandian will gain their credit rating cumulatively.