According to a study from Fortune Character Institute, Chinese would buy 47% of the luxury products worldwide in 2013. The November 11th, also known as Chinese Bachelor Day, had become a shopping carnival for Chinese netizens to satisfy their shopping desire. It’s even reported that a lady from Zhejiang Province bought a 13.3g diamond ring on that day. Zealousness for luxury products has made China the biggest market place. Now let us take a glance of Chinese luxury purchasing customers and their interests.
From the first chart, it shows that 6.34% more female concerned about luxury products than male.
Chinese younger generation tended to pay more attention to the luxury product. 19-30 years old customers accounted for almost 60%.
Chinese female customers tended to be younger. Below 18 years old, there are 11.33% more female than male.
Chinese luxury consumers frequently visited news media, portal media and female media.
They liked fashion and emphasized life quality. They would pay attention to travel, sport, clothes, IT products and luxury autos.
Chinese luxury consumers preferred to travel abroad.
Chinese loved SUV and luxury cars .
As overseas purchasing was becoming popular, logistics industry was growing as well.