• Home
  • Latest
    • Premium insights
  • Industry
    • Retail
      • Cross-border E-Commerce
      • Tmall
      • Jingdong
      • Taobao
      • Dangdang
      • Vipshop
      • Amazon China
      • Mobile Shopping
      • Online Payment
      • China B2C
    • Media & Entertainment
      • Social Media
        • Wechat
        • Weibo
        • QQ
        • QZone
        • Online Video
          • Youku
          • Tudou
          • iQiyi
      • Search Engine
        • Baidu
        • 360 Search
        • Sogou
        • Google China
        • SoSo
    • Travel
      • Ctrip
      • Qunar
      • eLong
      • Hospitality
      • Airline
      • Outbound Tourism
    • Technology
      • Mobile
      • Mobile Apps
      • Smartphone
    • Finance
      • Alipay
      • Banks
    • B2B
      • Alibaba
    • Consumers
      • Post-90s
    • Economy & Trade
    • Education
    • Autos
    • Culture
    • Generic Statistics
    • Hong Kong
  • E-Books
    • China Mobile Trends 2017
    • China Internet Insights 2017
    • Top 200 Mobile Apps in China
    • China Singles Day Promotions Guide
    • WeChat Advertising Guide
    • China Domestic Tourism Insights 2017
  • More »
    • Whitepaper: China Internet Statistics 2017
    • Top
    • Contribute
      • Free for research/consulting companies
      • Promote Your Brand
  • Log In
    • Subscribe
    • Account page

China Internet Watch

China Internet News, Trends, Insights

You are here: Home / Baidu Beat Market Expectations, Generated 9.52 Bn Revenue in Q4 2013

Baidu Beat Market Expectations, Generated 9.52 Bn Revenue in Q4 2013

March 8, 2014 By Sida

Share9
Share2
Email
Buffer
+1
Tweet
Shares 11

Revenue of Baidu in Q4 2013

Baidu financial report of Q4 in 2013 showed that the revenue hit 9.52 billion Yuan (USD 1.57 billion), with 50.3% YoY growth. Net profit belonging to Baidu was 2.78 billion Yuan (USD 460 million), falling slightly by 0.4% yearly. Moreover, mobile accounted for over 20% of revenue in Q4.

Baidu’s achievement in Q4 beat former expectations, leading to 8% rise of stock price. Baidu’s former expectation of Q4 revenue was between 9.22 billion to 9.48 billion Yuan (USD 1.5 to 1.55 billion).

The revenue from internet marketing was 9.46 billion Yuan (USD 1.56 billion), up 50.5% compared with 2012. Baidu provided service to over 450,000 customers, 2.8% lower than previous quarter, but 11.1% higher than that of 2012; APRU increased 34.8% to 20,900 Yuan (USD 3,453) in Q4 2013.

“In 2013, Baidu made great progress in mobile business, and established position in mobile market by actively investing in the fields of searching, mobile distribution and LBS. Our customers acknowledged the value of search marketing. As the report showed, mobile revenue accounted for over 20% of all. ” said Robin Li, chairman and CEO of Baidu.

And Baidu’s CFO, Jennifer Li said, “Looking ahead, in this critical period of transformation, we will keep expanding Baidu’s strategic planning in platforms. We will also increase investment in R&D, sales, marketing and infrastructure.”Cost And Expenses of Baidu in Q4 2013

Cost and expenses of Baidu was 6.78 billion Yuan (USD 1.11 billion) in Q4 2013, 22% higher than Q3 and 95% higher than Q4 2012, including:

  • TAC (traffic acquisition cost): 1.18 billion Yuan (USD 194.3 million), represented 12.3% of revenue; the proportion was 9.6% last year and 11.7% last quarter.
  • Bandwidth cost: 563.7 million Yuan (USD 93.1 million),  represented 5.9% of revenue; the proportion was 5.3% a year earlier.
  • Depreciation cost: 410.2 million Yuan (USD 67.8 million), represented 4.3% of revenue; the proportion was 4.9% a year earlier.
  • Content costs: 361.7 million Yuan (USD 59.7 million), represented 3.8% of revenue, compared to 1.9% in Q4 2012 and 2.5% in previous quarter.
  • SG&A expenses: 1.86 billion Yuan (USD 307.77 million), was 135.1% higher than the same period of last year, and 34.6% higher than Q3. The increase primarily was due to the increase of promotion spending on mobile product.
  • R&D expenses: 1.26 billion Yuan (USD 208.8 million), increased 80.1% more than a year ago and 15.9% more than last quarter. The main reason of increasing was the growing number of R&D employees.
  • Share-based compensation expenses: 177.4 million Yuan (USD 29.3 million), compared with 66.6 million Yuan (USD 10.87 million) last year and 134.1 million Yuan (USD 21.88 million) last quarter.

Operating Income of Baidu in Q4 2013

Baidu’s operating profit fell slightly by 3.8% to 2.74 billion Yuan (USD 452.6 million), compared to Q4 2012. The operating profit excluding share-based compensastion (not follow GAAP) was 2.92 billion Yuan(USD 481.9 million), increasing 0.1% from the same period last year. Operating margin was 29%, decreasing 16 percentage points from Q4 2012.

Income tax of Baidu was 338.8 million Yuan (USD 560 million), 0.4% lower than last year. The effective tax rate for Q4 2013 was 11.2% in comparison with 16.2% for Q4 2012.Net Profit of Baidu in Q4 2013

Net profit reached 2.78 billion Yuan (USD 459.9 million), representing a 0.4% YoY decrease. Basic and diluted earnings per share was 7.92 Yuan (USD 1.31) and 7.90 Yuan (USD 1.30) respectively.

Up to December 31, 2013, cash, cash equivalent and short-term investment of Baidu summed up to 38.43 billion Yuan (USD 6.348 billion).

Net operation cash flow and expenditure was 4.11 billion Yuan (USD 678.5 million) and 961 million Yuan (USD 158.7 million) respectively.

According to Baidu’s estimate, total revenue in Q1 2014 would be between 9.24 billion Yuan(USD 1.526 billion) to 9.52 billion Yuan (USD 1.573 billion), with a 54.8% to 59.5% YoY increase.

Share9
Share2
Email
Buffer
+1
Tweet
Shares 11

Filed Under: Finance Tagged With: baidu, mobile, Search Engines

Free Updates by Email

Sign up to receive FREE whitepaper "China Internet Statistics 2017".

Promote your business with content on CIW »

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Subscribe CIW E-Newsletter

Free China Internet insights e-newsletter.

Latest Articles

The secret recipe of GQ’s WeChat success

The secret recipe of GQ’s WeChat success

Online account for over 21% of total retail sales in China in Q1 2018

Online account for over 21% of total retail sales in China in Q1 2018

Top mobile apps in China 2018; led by WeChat, QQ, Alipay, Taobao, iQiyi

Top mobile apps in China 2018; led by WeChat, QQ, Alipay, Taobao, iQiyi

China’s Movie Market Consumption 2018

China’s Movie Market Consumption 2018

[REPORT] Post-90s mobile user study in lower-tier cities in China

[REPORT] Post-90s mobile user study in lower-tier cities in China

Trending This Week

  • Top Web Browsers in China Top Web Browsers in China
  • Top 10 smartphone brands in China in April 2017 Top 10 smartphone brands in China in April 2017
  • 5 Ways to Search Weibo in China 5 Ways to Search Weibo in China
  • How Japanese AV Idol Sora Aoi Sells on China Social Media How Japanese AV Idol Sora Aoi Sells on China Social Media
  • Top mobile apps in China 2018; led by WeChat, QQ, Alipay, Taobao, iQiyi Top mobile apps in China 2018; led by WeChat, QQ, Alipay, Taobao, iQiyi
  • China Double 11 Shopping Festival Sales Statistics 2017 China Double 11 Shopping Festival Sales Statistics 2017
  • China search engine market share in Apr 2017 China search engine market share in Apr 2017

Contribute or distribute your content on CIW »

INDUSTRIES

  • B2B
  • Consumers
  • Finance
  • Media & Marketing
  • Retail
  • Technology
  • Travel
  • Outbound Tourism
  • Autos

COMPANIES

  • Alibaba
  • Tencent
  • Baidu
  • Alipay
  • JD.com
  • Xiaomi
  • Weibo
  • Qihoo 360
  • Youku Tudou
  • Amazon China
  • Google China
  • Netease

CHANNELS

  • Wechat
  • Weibo
  • Taobao
  • Tmall
  • Life & Culture
  • Economy & Trade
  • Generic Statistics
  • Infographics

EBooks

  • China Internet Insights 2017
  • China Mobile Trends 2017
  • Top 200 Mobile Apps in China
  • China Singles Day Promotions Guide
  • WeChat Advertising Guide
  • China Internet Statistics 2017 (Free)

ABOUT

  • About CIW
  • Top CIW Articles
  • Join us
  • Contact Us
  • Contribute
  • E-Books
  • Whitepaper
  • Newsletter
  • Authors
  • Archives
  • Privacy

Follow CIW

  • Facebook
  • Google+
  • RSS
  • Twitter
  • YouTube

Copyright © 2018 Incitez Pte. Ltd. · ChinaInternetWatch.com · About Us · Privacy · Contact Us · RSS