China’s Q1 online advertising spend in 2010 showed strong growth, with an increase of 85.4% to 6.36 billion yuan (USD 931 million) compared to Q1 spend in 2009. Baidu leads China’s online advertising market in quarter one in 2010 with total sales of 1.293 billion yuan. The next five are:
- Taobao: 590m yuan
- Google China: 563m yuan
- Sina: 380m yuan
- Sohu: 290m yuan
- Tencent: 210m yuan
Web portals and search engines are the major source of online advertising. Mobile advertising spend increased by 30% to 250 million yuan, compared to Q4 2009.
Search Engine Spend in Q1 2010
Total spend on Baidu and Google together increased slightly to 97.3%; however, spend on baidu has gone up almost 4% to 67.8% while spend on Google dropped over 3% to 29.5%.
30% out of the total online advertising, 1.91 billion yuan were spent on search engine marketing, up 1.7%. Total 49.18 billion search queries were conducted in Q1 2010; queries on Baidu and Google combined represent 93.7%, followed by SoSo (3.5%) and Sogou (2%).
Visits to Baidu and Google in Q1 dropped by about 10%; but, visits to soso has gone up over 20%?