Baidu recently released 2014 China Website Development Report. In this report, Baidu revealed some facts about mobile search.
Mobile search brought large revenue for Baidu. What did people search on mobile in 2013? Literal content was still in demand, for being convenient and costing little traffic. This might be a good news for webmasters of small and medium size websites.
The demand for high quality reading source, life service, tool service and online inquiries remained strong. And the demand for life service, tool & inquiries, health and education increased in 2013; however China websites were lack of high quality source in these field.
Most mobile websites were not spider-friendly. In other words, the search engine optimization of mobile websites was low. Non-standard page and no mobile redirect for Baidu mobile UA (user agent) were the main reasons why spider failed to grab mobile web pages. These two reasons accounted for over 70% of ineffective grab. Baidu suggested mobile websites should use separate domain names. Baidu also encouraged webmasters to use Html 5.