According to iiMedia Research, the mobile sharing proportion of WeChat Friends, WeChat Moment and Sina Weibo was 25.6%, 23.4% and 19.2% respectively. The sharing proportion of these top 3 sharing platforms totaled over 60%. While foreign social sharing platform Facebook only took up 1.0%. iiMedia data suggested that WeChat had become the first choice of most Chinese social networking users. As WeChat was gradually upgrading and improving, it would keep leading other sharing platforms.
The data showed male users took up 72.9% of Kaixin users. More than 60% users of Tencent Weibo and Netease Weibo were male. However, the male users proportion of Facebook and VKontakte were only 34.9% and 45.5% respectively. Generally, men tended to be more willing to share than women on China social networking platforms, it was the opposite on foreign social networking.
According to iiMedia Research, app types varied in feature and demand, therefore their social sharing patterns were quite different. Social sharing platforms were used more commonly by following app types: book & reading, news, mobile social, e-commerce and photo.
Sharing proportion of game apps and life apps was 37.4% and 27.1% respectively. They accounted for 60% of total app sharing. Users seldomly shared contents like social, video and news.
As iiMedia data represented, most Chinese social sharing users were in coastal regions. Guangdong, Jiangsu and Zhejiang provinces were the top 3. For sharing behavior period, there were two peak periods at night: 19-21 o’clock and midnight. Female shared more during daytime and evening, while male were active at late night.