Webpower recently released China email marketing industry report, showing overall development and industrial application status quo. The report provided four EDM (email direct marketing) indexes for analysis.
According to the report, the overall EDM average delivery rate reached 94.07% in 2013, with 3.49% YoY growth. Average unique open rate increased by 14.83% yearly to 11.59%; average unique click & open rate increased by 1.18% yearly to 20.56%; average click & delivery rate was 2.38%, up 12.26% in 2013.
Chinese email marketing tended to be in a steadily rise in 2013. The performance in Q2 was quite remarkable, while the performance was rather stable in other quarters. From April to June was the busiest period of economic activities, so enterprises from all industries would start email marketing during that period.