Tencent last week launched a new social networking website in China called “Peng You” which means “Friends” in English.
Pengyou clearly targets two groups of audience, “students” and “white collar workers”. At first login, users will be asked to select which group they belong to:
The “students” SNS features come from Tencent’s previous product called “QQ alumni”, which was launched last August and claimed to have 10 million registered users this January and 20 million in Feb.
After selecting “I’m studying” at first login, the user will be asked to register via one of two ways:
- Get invitations from friends who’s already in qq alumni network (initially users can log in using their QQ instant messaging id and password at pengyou.qq.com)
- Submit invitation code if any
For those who are working, they will be asked to register using their company email address. However, not all companies emails can be used to register at the moment. I tried a few; none worked. Got a tip from a friend, right now only Tencent’s company emails are accepted. It’s still in internal testing stage.
Social networking site is not new to Tencent as they have a very large social networking site called “Q Zone” which has over 428 million users by this March. The difference between qzone and pengyou is clear: qzone is a social network of qq instant messaging friends while pengyou is a network of friends in real life.