WeChat To Launch Self-Serve Advertising System In Weeks

WeChat announced on April 12 in 2014, that its self-serve advertising system was about to launch in a few weeks.

WeChat subscription accounts will be able to:

1. Apply for and shut down self-serve advertising system automatically online;
2. Set up blacklist of advertisers, which means subscription accounts could block advertisement from some ID (ID blacklist). In the future, the self-serve advertising system will also allow them to block ads in some industries.
3. Get access to WeChat data report of impression, click, revenue sharing, etc.
4. Withdraw cash by month automatically.

Advertisers will be able to:

1. Apply to become an advertiser and recharge account;
2. Advertise, including uploading ad copies, setting target options and bid price;
3. Manage advertising account, including pause or restart advertising;
4. Check advertising effect.

Before the launch WeChat self-serve advertising system also optimized its algorithm in two aspects:

1. Matching type: on one hand, the system will analyze context and display related advertisement; on the other hand, it will open many target options to advertisers later, which may also include letting advertisers to choose which types of subscription accounts.
2. The system will also control the impression times of a single ads to a single user, improving user experience.