iResearch data showed that China mobile phones online sales volume reached 42.8 million and online sales hit 66.39 billion yuan (USD 10.74 billion) in 2013, with over 40% YoY increase. Mobile sale peaked during Double 11 promotion, sold out 4.48 million on November 11, 2013.
Many mobile phone manufacturers laid emphasis on online channels, at present, except for manufacturers’ official websites, B2C platforms were the main channels for mobile phone online selling. On one hand, B2C enterprises’ price war drew consumers’ attention to their websites, on the other hand, Chinese consumers were more likely to purchase “small” electronics online. Mobile phone as the most frequently used electronics had the highest consumer retention. These were the main reasons why mobile online sales went up rapidly.
According to iResearch, domestic brands were favored in online mobile phone selling. In 2013, total domestic mobile phones sold online reached 23.04 million, international mobile phones sold out 19.76 million online.
The ranking of online mobile phone sales volume in main B2C platforms (Xiaomi official website excluded) in 2013 showed that Samsung led the online market with 20% share, if Xiaomi official website included, Xiaomi ranked the top with 23.9%, Samsung dropped to the second with 16%.