One of the most popular search queries related to travel in China is “xxx travel guide” especially when free and easy trips are getting more popular among the young generations in China.
It’s difficult to see someone born in 1980s or 1990s traveling without a smartphone nowadays. Have you ever wondered what’s the most popular apps related to “travel guide” in China?
From Analysis International’s data, Mafengwo Travel Guide App ranks the most popular mobile app in travel guide category with over 628 thousand active users in March. 117Go App ranks the number one by total launch times and total usage time respectively.
Over 60% of travel guide app users are between 25 and 35 years old and the largest age group is between 25-30 years old with over 34%.