The total number of business social networking users in China was only 3.7 million in 2008 but experienced high growth rate last year to over 31 million according to iResearch January data.
China’s Top Professional Social Networking Websites
According to Chinese research company iResearch’s data this January, Dajie.com is leading the business social networking race, followed by Wealink.com, Renhe.cn, Tianji.com and Ushi.com.
Dajie.com was launched in April 2009, focusing on University students recruitment. It expanded to target Chinese white collar with more social networking features. Dajie’s total registered users reached 24 million in June 2013.
Compared with LinkedIn’s 300 million users, China’s business social network is still in its early stage.
Demographics of China’s Business Social Networking Users
The average age of China’s professional social networking websites is 30, which is the post-80s internet users.
China’s professional social networking users are more educated than overall China internet users with 68% having Bachelor’s Degree or higher. Their average income is about 7,500 yuan and nearly half (49%) are married with kids.
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