From Tencent’s announced 2014 first quarter results, total number of monthly active Wechat users reached 396 million, an increase of 12% QoQ or an increase of 87% YoY.
Tencent focused on building an ecosystem for Wechat in the first quarter including:
- Integrating with Dianping and other services under Wechat Payment
- Expanding the user base of Wechat Payment via a significant subsidy programme, notably for booking taxi rides; and
- Exploring mobile e-commerce with selected merchants via their Official Accounts
Tencent’s popular instant messaging QQ’s active user accounts were 848 million in Q1, an increase of 5% QoQ or an increase of 3% YoY while social network Qzone user accounts were 644 million, an increase of 3% QoQ or an increase of 5% YoY.