Weibo has announced this morning to open up its Weibo Payment for third parties, including enterprises and individuals. Weibo Payment was launched this January, co-developed by Weibo.com and Alipay.
With Weibo Payment integrated, third parties can streamline the payment process on Weibo for better user experience and higher conversions as users don’t need to go to another website for transactions. According to Sina Tech news, Weibo Payment will increase the conversion rate by three to four times compared with redirecting users to another website for payment.
Weibo so far has built itself as an integrated platform for social media marketing, social e-commerce, online payment and social sharing.