Tmall just launched FUN after a month’s testing, a social network inside its mobile client promoting tagged photo sharing.
FUN has three features: recommendations, tags, and followed users.
Recommendation shows shared photo feeds with tags which are displayed once touched upon. Users can click on individual tag to view photo stream under with the same tag. This is where brands and sellers can utilize to share photos with relevant tags and spread the brand or product awareness in Tmall; and at the mean time it drives traffic to Tmall store.
On individual tag page, it shows relevant photos, where users can either follow this tag/brand or “search it” to enter Tmall product search results page.
Users can also follow other users besides following brands/tags on Tmall FUN.
Tmall FUN is definitely a feature worth merchants and brands experimenting on Tmall for driving brand awareness and traffic to Tmall store.