Samsung leads China’s smartphone market (23%) by total sales volume, followed by Xiaomi (21%) and iPhone (16%) during a five-month period ended in May 2014, reported by Kantar Worldpanel.
The report shows that 70% of Xiaomi buyers were smartphone users prior to purchasing Xiaomi, among which 20% are already Xiaomi users from Jan to May 2014. Among Xiaomi mobile phone buyers, less than 5% gave up iPhone. But Xiaomi phones have much more impact on other smartphone sales.
Among new Xiaomi phone buyers, 17% were Samsung users, 21% from domestic brands (Huawei, Lenovo, Oppo, ZTE, and Coolpad), and 18% were Nokia users.
The same report indicates that the top three smartphone features used in China are music, photo taking, and gaming.