In July 2014, total online advertising spend of mobile phone related brands exceeded RMB 45.19 million ($7.35 million) in China. Among all the mobile phone related brands, Huawei spent RMB9.12 million ($1.48 million) in online advertising, ranking first, followed by Samsung electronics and Microsoft according to data from iResearch.
Compared with ad spend in June 2013, top three mobile manufacturers by online advertising cost were Nokia, Motorola and Samsung.
IT Website, online video and web portal are the top three ad placement channels among mobile brands in China in July 2014. Among them, the advertising spend on web portals exceeded RMB17.63 million ($2.87 million), accounting for 39% of the total spend, followed by IT website (23.8%) and online video (19.6%).
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