The post-90s generation in China is the young generation who were born in 1990s, a time for Internet booming and rapid economy development. Post-90s are becoming the main consumer force and economy driver in China.
Post-90s’ expectation index on personal finance was 72 in the first half of 2014, which was higher than the country’s overall confidence. The willingness index to spend is increasing year by year, and it is higher than the whole country’s average.
Consumer confidence index of post-90s was going up continuously from 2012 to the first half of 2014, which indicates their consumption power in consumer market is rising. The reason can be growth of expectation on personal finance and willingness to spend.
Chinese consumer confidence remained at an historic high in the second quarter this year according to Nielsen’s latest China Consumer Confidence Survey report. And, both male and younger consumers (less than 30 years old) are more confident the same as in global scale. Chinese consumers’ willingness to spend also rose in Q2 2014.
More post-90s tend to love mobile shopping and use mobile payment. The percentage of group buying, tickets buying, hotel booking and taxi fare are obvious much higher than average Chinese people. You can find out Post-90s Chinese mobile internet user characteristics here.
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