Taobao is promoting the direct sales of fresh agricultural products to Chinese consumers throughout the country on its food vertical chi.taobao.com (chi: eat).
The Taobao promotion that features merchants from nine provinces — Xinjiang, Inner Mongolia, Sichuan, Yunnan, Heilongjiang, Shaanxi, Shanxi, Liaoning and Jilin, offering fresh harvested fruits, rice and seafood to consumers all over China.
100 fishing boats out of Ningbo city will use Taobao to sell their catch from the East China Sea. Seafood will be processed on board vessels before transfer to cold storage facilities for shipping and distribution.
Chinese consumers can pre-order rice from suppliers in China’s rice bowl provinces in the north, delivering them the fresh taste of the first rice harvest. Taobao estimated that this direct-shipping model cuts down on costs such as warehousing, reducing the amount of time it usually takes for a bag of rice to go from field to home.
Some 200 varieties of weighing an estimated 3,000 tons is expected to be sold on Taobao, according to a Taobao press release.
HERE are data showing you how much top brands on Taobao/Tmall can sell.