There are 20 million new babies in China every year. The total value of parenting market in China exceeds RMB500 billion involving over 10 industries. With the increase of family income and stronger consumption awareness for mom and her baby, the market can be booming continuously in China.
Major typical Chinese family consists of baby, parents and grandparents. 92.5% of moms in Chinese families have absolute control over consumption for their babies’. Over 74% of Chinese moms will make ends meet and be reasonable about consumption.
Chinese moms are more concern about health care products, nowadays, many moms are becoming the fans of cross-border shopping online.
The common products in mom’s and baby’s market include fast moving consumer goods and durable consumer goods. Here is a list for these two kinds of products in China.
Babies’ consumption in first tier cities is the least which indicates families in first tier cities are less stressed than ones in other cities.
In most Chinese families, 39.3% of moms are planning to buy a car or change the old one, and 28% of moms want to buy a house or living in a bigger one. 65% of Chinese families’ decision making power is controlled by moms.
74.5% of Chinese parents would like to spend their savings and salary on babies’ consumption.
84.6% of Chinese moms will recommend good products they used to friends and families. Such kind of behavior will be a good marketing strategy for mom and baby’s products, so good user experience can be really important.