In July 2014, total online advertising spend of Chinese clothing brands exceeded RMB82.42 million (US$13.42 million).
Among all the clothing brands, Malkovich spent RMB25.99 million ($4.23 million) in online advertising in July, ranking first, followed by Camel and BENICCO according to data from iResearch.
Web portal,online video platforms, and online community are the top three ad placement channels for clothing companies in China in July 2014. The advertising spend on web portals exceeded RMB60 million (US$9.7 million), accounting for 72.8% of the total spend, followed by online video (11.4%) and online community (4.6%).
Also read: China Top Brands on Taobao/ Tmall in July 2014