Calvin Klein Launches Tmall Flagship Store in China on 19 Sep 2014. CK’ commodities can be classified in 3 categories: jeans & casual clothes, underwear products, and luggage & bags. All of its products are featured with street fashion style and it is specialized in new autumn and winter products with prices ranging RMB200-3,000.
Burberry officially launches Tmall flagship store on Apr 23 2014. This is the first time that an international Luxury brand enters into the third-party online shopping platform, which is some quite surprising. Now among American brands, in addtion to CK, Apple, Microsoft, Beats, Bose, NBANike, Gap, Levi’s, Disney, New Balance, Estee Lauder have all launched their own Tmall flagship store in China.
Tmall has speed up its fashion chase since this year. Tmall has signed contracts with governments of France, Italy, New Zealand and so on. Now there are over 4,000 flagship stores from 45 different countries on Tmall and Tmall also has established nation parts for different brands from different counties.