In August, there are three obvious peaks for volume of video sharing on Weibo and number of users sharing videos. Peaks appeared on 11, 18 and 25 August according to data of Weibo.
Among all the sources of shared videos on Weibo in China, Youku.com accounted for 30.2%, ranking top, followed by iQIYI.com and Tudou.com. Compared with market share of last month, V.qq.com had a decrease of 2.1% while Bilibili.com had a big increase as it is a barrage website favored by young group according to data of Weibo.
When it comes to factors that make China online users favor and stick with a specific video websites, “rich and broad content” rank on top, followed by video stream quality (definition) and loading speed.
In August, 85.9% of Internet users share videos on desktop and 14.1% of them share on mobile device with a decrease of 10% from prior month. Male sharers accounted for 54% of total sharers in August and young group were more active to share videos on Weibo as post 90s accounted for 49%.
Music is top one among video sharing categories on Weibo, followed by entertainment. Most people played videos for 3-5 minutes in August.
During periods from 5am to 11am and 7pm to 21pm, video playing frequency was staying stable. The peak appeared on 22-23pm in the midnight. Video playing in the afternoon accounted for 49.3% of all day’s playing volume.
Major people shared videos on Weibo between 7am and 9am in the morning.