In September 2014, as top the brand in men’s clothes category on Taobao/ Tmall, afs Jeep had an increased revenue of RMB23 million ($3.7 million) followed by Markfairwhale who had increased by over RMB10 million ($1.62 million) in sales value compared with August according to data of Taobao Mofang.
Among men’s shoes brands, Playboy was the best seller in September. Simier‘s sales value had increased to RMB9.9 million ($1.61 million) and in August, its sales value was RMB4.54 ($0.73 million).
In women’s clothes category, Handu maintained its good performance in September. And Bosideng was in top 10 list while in August; it did not get into top 15.
On Tmall in September, Guciheaven had sales value that exceeded RMB19.82 million ($3.22 million), ranking the best seller, followed by Moolecole and Camel. Compared with August, Belle performed good enough to get into top 10 in September 2014.
In luggage & bag category, Seven Wolves was ranked on top with sales value of RMB24.17 million ($3.03 million), followed by Playboy and Laorentou.
At present, there are not so many international luggage & bag brands on Tmall and with Alibaba IPO, it will attract many international brands to open Tmall flagship store. In April, Burberry opened flagship store on Tmall which will bring changes to luggage & bag market.
In September 2014, Nanjiren‘s sales value exceeded RMB21.92 million ($3.57 million) and it had an increase of RMB10 million ($1.62 million) from the previous month.
In underwear category, Langsha was the top seller, followed by Nanjiren and Seven Wolves.
On Tmall, Hengyuanxiang had sales value of RMB21.27 million ($3.46 million), ranking top in bedding category, followed by Bejirog and Nanjiren.
Japanese brand Merris was the best seller in Tmall’s baby care category with a total sales value of RMB32.97 million ($5.37 million) in September. Merris is a brand of Kao Corporation which mainly sell products on Tmall flagship store in China.
Chinese brands, Pechoin, Meifubao and Kans are top three cosmetic brands on Tmall in September 2014 whose sales value were all over RMB20 million ($3.28 million) respectively. Estee Lauder, which opened Tmall flagship store in May 2014, did not make it to the best sellers list.
In September, Midea‘s sale value had over RMB100 million ($16,29 million) followed by Haier.
Among top 10 brands in household appliance category on Tmall, Ecovacs and Fmart are specialized in intelligent cleaning robots and Mfresh is in air purifiers. Chinese brand, which has a French name, Salav mainly sells garment steamers on Tmall.
Qinyuan, which is specialized in water purifier had better performance on Tmall & Taobao from last month.
Arrow’s sales value was over RMB100 million ($16.32 million) in September 2014, ranking on top in household decorating material category, followed by Jomoo and Opple Lighting.
American brand Tiffany ranked top in accessory category with sale value of RMB12.95 million ($2.11 million) in September, followed by Swarovski and Gujinlou. QianseBride first ranked in top 10 list, whose major products are bride accessories such as necklace, crown, head flowers and so on. It has opened flagship store on Tmall.
In September 2014, Adidas performed really well with sales value of RMB268 million ($43.76 million) on Taobao/ Tmall. Nike and Li Ning are still popular in sports wear category.
Among top 10 milk powder brands, except Junlebao (ranked 6th), others are foreign brands. Since Chinese moms are more concerned about milk powder’s quality, they are tending to trust international brands other than domestic ones.
Tmall is an essential online commerce platform for retailers; Costco knew that when they sold 3 tons of Kirkland nuts and nearly 1.5 tons of dried cranberries in just three days. Tmall expects to generate RMB 50 billion revenue on Double 11 2014, China’s biggest online shopping day.
Find out the best selling brands on Double 11 in 2013 here.