Sina Weibo has announced a total of 250 million users and 86 million daily posts being published. Yes; Weibo is no doubt very popular; information on Weibo and monitoring of the content published are helpful to companies to get insights into this market.
Let me share a few ways to search for content on Weibo platforms in real time.
Search and Monitor on Weibo
On Weibo platforms like Sina Weibo, you can conduct a search on any page or go to a search page such as s.weibo.com. You can bookmark the search result page or “follow” the topic you searched for to create shortcuts. It’s nice and easy; but, you have to do it on all Weibo platforms.
Search Weibo with Panguso
Launched this February, Panguso is joint efforts by China Mobile and Xinhua News Agency.
Real-time Search with Tencent SoSo
Similar to Panguso real-time search, the results on SoSo search are also auto refreshed and include also microblog content.
Real-time Search with Youdao
Youdao is NetEase’s effort in Chinese search market. It’s the first search engine that launched real-time search feature and also my favorite real-time search engine.
Weibo Search on China Search
China Search, or Zhongsou, just launched Weibo search in November this year.
I like Youdao for real-time search because Youdao’s real-time search indexes not only microblogs but also forums and news. It’s a great tool, simple and free, for marketers to monitor the online conversation.
Update (March 2, 2012): Baidu yesterday announced the integraion of Weibo results including Sina Weibo into Baidu SERPs. You can visit our Facebook Page for screen capture.