By the end of Q3 2014, Dangdang’s traffic on mobile device had already surpassed traffic via desktop computers, accounting for over 60% of total traffic with an increase of 25% QoQ. At the same time, orders on mobile device accounted for over 40% of Dangdang’s total orders. It is estimated that by the end of 2014, orders on mobile device will account for 50%.
Mobile shopping showed great strength in Q2 2014. Total transaction value on mobile Alibaba accounted for 32.8%. During period of “6.18” promotion, orders on mobile Jingdong accounted for 25% and Vipshop accounted for 46%.
Dangdang believes that there are several reasons for its increase on traffic and orders on mobile device.
- Part of Dangdang users transferred from desktop to mobile device.
- New Dnagdang users add powerful strength.
- Dangdang carried out various kinds of promotion.
- Improvement on mobile device has been made to make it more competitive among China online shopping websites