WeChat launched another product “Shopping Accounts” to its ecosystem in addition to Official Accounts, Mini Program, and Video Accounts. “Shopping Accounts” is under Tencent Huiju, which is a mini program for select brand products, launched by Tencent Smart Retail in December 2020. Huiju aggregates different household name brands’ WeChat mini programs including Walmart and Starbucks, […]
Search Results for: social e-commerce
Social e-commerce Pinduoduo’s road to brand upgrade
China’s regulatory authorities issued 18.2 billion yuan fine to Alibaba, calling a halt to its “choosing one out of two”. But it doesn’t make it much easier for Pinduoduo to enter the market. Consumers can buy iPhones, Huawei mobile phones, Nike sports shoes, and Lancome skincare products on Pinduoduo. However, all these brands did not […]
China social e-commerce market insights 2021
Social e-commerce accounted for 34.37% of total e-commerce transactions in 2020 according to a survey conducted by the Internet Society of China. For social e-commerce merchants, the top sources for users are WeChat Groups and WeChat Moments. Tmall accounted for about one-third of the surveyed brand merchants’ e-commerce sales in 2020. JD and Pinduoduo are […]
CIW Dossier China Social E-commerce
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How JD penetrates lower-tier cities with social e-commerce initiative
Jingdong (JD) has over 2 million WeChat groups for social e-commerce, which it claims to be the largest scale among e-commerce platforms. The pandemic has put it under the spotlight, as social e-commerce provided many individuals and brands with new opportunities amidst the pandemic. Weiwei is a sales person at China’s leading travel agency China […]
How Taobao uses search and content to cultivate social e-commerce
Taobao launched its own Hot Search List function in September. It’s currently only available to 50% of the users, the Hot Search List appears when users click the search bar on the main page. Hot Search items on the list appear to be phrases edited manually rather than product keywords. Though it looks like Weibo’s […]
Social e-commerce in China has much higher conversion rates than traditional ones
Traditional e-commerce builds platform awareness through brands’ own traffic, committing huge advertisements and infrastructure construction, ultimately establishing user trust. Social e-commerce providers recharge their trust through social currency, which means that product recommendations from WeChat friends naturally have a social trust foundation.
3 popular models of social e-commerce in China
Social e-commerce is a segment that involves utilizing communication channels such as social networking websites, SNS, WeChat, Weibo, social media as well as the social interaction, user-generated content and other measures to facilitate the purchase and sales of products. Social networking elements as “like”, sharing, connection, discussion, interaction, and others are applied to the process […]
80% of Chinese consumers’ unplanned shopping comes from social e-commerce
Chinese social e-commerce companies have been growing at a compound annual growth rate of 100.6%. Their penetration rate has increased to 11.9%. 80% of internet shoppers are using social e-commerce channels. The penetration rate of group shopping consumers has reached the highest at 57%. Compared with the traditional model, the essence of social e-commerce is […]
China social e-commerce Xiaohongshu testing a new product on WeChat 2019
China’s social e-commerce platform Xiaohongshu, or RED, is testing a new social e-commerce product Xiaohongdian, based on two key components of WeChat’s ecosystem: Moments for sharing and Mini-Programs as the infrastructure. For now, users can only get access from sharing within WeChat. Xiaohongdian’s priority is to attract new users for the community and improve the […]
Social e-commerce platform Pinduoduo revenues soared almost 700% in Q3 2018
Pinduoduo announced increased GMV by 386% year-on-year to 344.8 billion yuan (US$50.2 bn). Its active buyers rose by 144% year-on-year to 385.5 million in the last twelve months ended September 2018.
The Art of Social E-Commerce That Xiaomi Taught Us
1.3 million smartphones, nearly 4.8 million pieces of accessories, all sold out in 12 hours. At 22:00 on 8th April 2014, Xiaomi’s total transaction amount in the latest round of “Mi Fan Festival” came to a halt at 1.5 billion yuan (USD 243.35 million), setting a new domestic record for single-day transaction amount in independent […]
WeChat E-commerce Amplifies with Video Account Surge
Despite numerous attempts to dominate the e-commerce stage, Tencent has never relinquished its ambition in the competitive arena.
Xiaohongshu’s E-Commerce Strategy with Emphasis on Live Commerce and Search Conversions
On January 11, Xiaohongshu (Little Red Book or RED), a prominent Chinese social media platform, marked a significant shift in its business strategy by releasing its first annual e-commerce report.
The Billion-Dollar ‘Planting Grass’ Economy: Content, Commerce, and Social Shopping
It’s hard to pinpoint when it started, but major Chinese tech companies have become obsessed with “planting grass” (Zhongcao). “Planting grass”, or Zhongcao, refers to recommending quality products to others to entice purchases or generating a desire to experience or possess something based on external information. In recent years, internet giants such as Tencent, Alibaba, […]