WeChat launched another product “Shopping Accounts” to its ecosystem in addition to Official Accounts, Mini Program, and Video Accounts. “Shopping Accounts” is under Tencent Huiju, which is a mini program for select brand products, launched by Tencent Smart Retail in December 2020. Huiju aggregates different household name brands’ WeChat mini programs including Walmart and Starbucks, […]
Search Results for: social e-commerce
China’s regulatory authorities issued 18.2 billion yuan fine to Alibaba, calling a halt to its “choosing one out of two”. But it doesn’t make it much easier for Pinduoduo to enter the market. Consumers can buy iPhones, Huawei mobile phones, Nike sports shoes, and Lancome skincare products on Pinduoduo. However, all these brands did not […]
Social e-commerce accounted for 34.37% of total e-commerce transactions in 2020 according to a survey conducted by the Internet Society of China. For social e-commerce merchants, the top sources for users are WeChat Groups and WeChat Moments. Tmall accounted for about one-third of the surveyed brand merchants’ e-commerce sales in 2020. JD and Pinduoduo are […]
CIW Dossier “China Social E-Commerce” is compiled to provide four business models and statistical information about China’s social e-commerce market. Four social e-commerce models: group buying, membership, community-based, content-driven. First release: 2019 Updated in: April 2021 Total pages: 30 Format: PDF Price: US$250.00 or CIW Premium subscribers Access Level: All CIW Premium subscribers Types of […]
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Jingdong (JD) has over 2 million WeChat groups for social e-commerce, which it claims to be the largest scale among e-commerce platforms. The pandemic has put it under the spotlight, as social e-commerce provided many individuals and brands with new opportunities amidst the pandemic. Weiwei is a sales person at China’s leading travel agency China […]
Taobao launched its own Hot Search List function in September. It’s currently only available to 50% of the users, the Hot Search List appears when users click the search bar on the main page. Hot Search items on the list appear to be phrases edited manually rather than product keywords. Though it looks like Weibo’s […]
Traditional e-commerce builds platform awareness through brands’ own traffic, committing huge advertisements and infrastructure construction, ultimately establishing user trust. Social e-commerce providers recharge their trust through social currency, which means that product recommendations from WeChat friends naturally have a social trust foundation.
Social e-commerce is a segment that involves utilizing communication channels such as social networking websites, SNS, WeChat, Weibo, social media as well as the social interaction, user-generated content and other measures to facilitate the purchase and sales of products. Social networking elements as “like”, sharing, connection, discussion, interaction, and others are applied to the process […]
Chinese social e-commerce companies have been growing at a compound annual growth rate of 100.6%. Their penetration rate has increased to 11.9%. 80% of internet shoppers are using social e-commerce channels. The penetration rate of group shopping consumers has reached the highest at 57%. Compared with the traditional model, the essence of social e-commerce is […]
China’s social e-commerce platform Xiaohongshu, or RED, is testing a new social e-commerce product Xiaohongdian, based on two key components of WeChat’s ecosystem: Moments for sharing and Mini-Programs as the infrastructure. For now, users can only get access from sharing within WeChat. Xiaohongdian’s priority is to attract new users for the community and improve the […]
Pinduoduo announced increased GMV by 386% year-on-year to 344.8 billion yuan (US$50.2 bn). Its active buyers rose by 144% year-on-year to 385.5 million in the last twelve months ended September 2018.
1.3 million smartphones, nearly 4.8 million pieces of accessories, all sold out in 12 hours. At 22:00 on 8th April 2014, Xiaomi’s total transaction amount in the latest round of “Mi Fan Festival” came to a halt at 1.5 billion yuan (USD 243.35 million), setting a new domestic record for single-day transaction amount in independent […]
In the first quarter of 2021, the sales in China’s FMCG market increased by 10.5% year on year or 3.1% over the same period of 2019. The main driving force of growth comes from the southern market and online channels, according to CTR. The National Bureau of Statistics recently released that the GDP in the […]
COVID-19 generated an increase in demand for online sales of physical goods due to quarantine restrictions imposed in many countries.1 Overall retail sales declined by 1% in a group of seven countries in 2020 included in a UN report while online retail grew by 22%.