WeChat Advertising provides advertisers with a customer acquisition solution integrating WeChat Advertising with WeChat Work.
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WeChat Ads Exchange for Official Accounts
With the mutual selection mechanism, advertisers can select appropriate WeChat publishers on Official Accounts to reach broader user base based on marketing needs, user experience, and content quality.
Tencent launched search ads on WeChat
The WeChat advertising team announced the launch of WeChat search advertising on 3 November 2023, which supports competitive promotion capabilities.
Alibaba’s DingTalk beat WeChat in total downloads amid coronavirus outbreak
The coronavirus outbreak is leading to the huge adoption of remote working in China. Chinese technology companies such as Alibaba, Tencent, and Baidu have long been technically ready for their staff to work outside the office. But, remote working to the majority workforces in China remains new and uncomfortable.
Top 10 WeChat Moments ads in 2019, voted by 1+ million users
Tencent conducted a poll for the favorite advertisements on WeChat Moments, involving over one million WeChat users; the top 10 ads received more than 2.218 million votes. You can review these engaging Moment ads from Mercedes Benz, VanCleef & Arpels, Estee Lauder, Shuijingfang, Yili, Buick, Dyson, McDonald’s, Coca Cola, L’Oréal. 1. Mercedes Benz 4-seat Sports […]
Tencent launched Nearby Ads for SME retailers on WeChat Moments
WeChat recently launched the “Nearby Ads” marketing solution to solve marketing problems of small and medium-sized merchants. Nearby Ads can accurately display the advertisements in WeChat Moments to reach customers within the 3km distance.
Dayparting ads on WeChat Moments
Tencent ads on WeChat Moment only supported daily volume buying with no shorter than 12-hour ad delivery. Last week, WeChat team announced a new type to allow a shortened ad delivery of minimum of four hours. It also shared quick case studies of Prada and Olay utilizing the new promotion mode. For the launch of […]
McDonald’s ads strategy utilizing WeChat Moments & Mini-Games
At a time when consumers have gradually looked through the routines of social media marketing, brands need to be creative enough to attract their attention. Let’s see how McDonald’s managed to get unexpected 190 million brand impressions through its Spring Festival story of the first pot of gold. Interactive WeChat Moments Ads Taking advantage of […]
WeChat launched Moments full-screen card ads
WeChat officially launched full-screen card ad on WeChat Moments on 25 June 2018. Such full-screen card ads combine card content with video. Visual impact would be greatly improved. Meanwhile, Moment ads can be presented in portrait mode for the first time, which makes it easier to create an immersive experience for users. From basic ad […]
WeChat launched rewarded video ads platform for mini-games
WeChat officially launched rewarded video ads platform for mini-program games. Advertisers can deliver rewarded video ads at specific mini-games scenes. Rewarded trigger lets brands get more exposures at mini-games By playing video ads while playing mini-games, users can get corresponding rewards, such as an extra life or bonus points. Meanwhile, only by watching the full […]
WeChat testing search ads for mini-programs
WeChat users start seeing mini-program advertisements after searching since 16 June 2017 as shown in the screen capture below:
Case Studies: Native Video Ads on WeChat Moments
Native video ads on WeChat Moments allow 6 or 15 seconds outer layer video clips; and, users can click to enter inner layer native promotion page. The inner layer landing page uses the WeChat native component function to realize full-screen interactivity.
WeChat Moments new ad format: local ads
WeChat launched local ads, a new ad format on WeChat Moments this week targeting local merchants with lower ad budget requirement.
WeChat Moment ads min. buy reduced in 2016
The minimum buy of WeChat Moments advertisement is further reduced from 200,000 yuan (US$30,418) to 50,000 yuan (US$7605) in an attempt to attract more small and medium companies.
WeChat launched Moments Coupon Ads for retailers
WeChat officially launched a new ad format on its social networking section Moments called Coupon Ads last Friday.