Besides Tmall Global and JD Worldwide, Xiaohongshu (Little Red Book, a.k.a. RED) and Netease Kaola are also leading platforms in China’s cross-border e-commerce market. Let’s take a look at a quick comparison of users on these two platforms including the demographic profile and geographic distributions. Xiaohongshu is way ahead of Netease Kaola in terms of […]
Social media continues to play an important role in China’s e-commerce market in the last three years. Social e-commerce GMV reached 626.85 billion yuan in 2018 with an increase of 255.8%. It’s expected to continue the fast growth and exceed 1.3 trillion yuan in 2019 and 2.86 trillion in 2021.
What is this “520 day” that so many Chinese are crazy about? 520 is a short form of the day of May 20; and, this date is another Valentine’s Day holiday in China. But why is this date Valentine’s Day? It may sound funny but “520” sounds phonetically very close to “I Love You”, or […]
Netease net revenues and net income attributable to the company’s shareholders increased by 15% and 46% year-over-year in the second quarter of 2019, according to its announced financial results.
The top growing mobile app saw the largest increase in monthly active users in Jun 2019. Time spent on short video apps continued fast growth. The most frequently used apps by the average number of daily opens are social networking apps and short video apps. The top growing mobile app categories in terms of monthly […]
Chinese search engine Sogou’s search-related revenues totaled $276 million in Q2 2019, accounting for 91% of total revenues according to its announced financial results.
Tencent ads on WeChat Moment only supported daily volume buying with no shorter than 12-hour ad delivery. Last week, WeChat team announced a new type to allow a shortened ad delivery of minimum of four hours. It also shared quick case studies of Prada and Olay utilizing the new promotion mode. For the launch of […]
Although 80% of WeChat users use Official Account, 73% of users followed less than 20 official accounts (OA), of which 24% followed less than 10 and nearly 50% only 10-20, according to data from QuestMobile.
In Becky’s initial WeChat e-commerce mini-program launch in December 2017, the transactions exceeded one million yuan in 7 minutes and nearly 3 million yuan sales in 113 minutes according to WeChat Advertising. Since then, it has been able to maintain a million transactions in the first minute of new product launches. For a direct e-commerce […]
Earlier this month, ByteDance announced that as of July 2019, the company’s total DAU has exceeded 700 million, with a total MAU of more than 1.5 billion. TikTok contributed 320 million DAU to the overall success. With a huge user base in a market like China, it’s not surprising to see ByteDance’s ambition and efforts […]
Millennial foodies in China are all familiar with “Cat’s Kitchen” (日食记). It is a popular food vlog that now has over 35 million subscribers with an average of 20 million views per episode. It first became popular following its hit video “Christmas Gingerbread Man” 5 years ago. Thanks to a rich storyline that focuses on […]
The number of mobile payment users has reached a saturation point, and the growth is drawing to a close. According to an Ipsos survey, the penetration rate (i.e. ratio of users using the service within the last three months) is 95.1%. Although a relatively high growth rate as compared to the survey result of December […]
The competition pattern of “duopoly” is still solid, while the competitiveness of UnionPay, a state-owned player, is improving. The penetration rates of Tenpay, inclusive of WeChat Pay and Mobile QQ Wallet, and Alipay are 89.2% and 69.5% respectively, with the number of estimated users reaching 940 million and 740 million respectively, according to an Ipsos […]
Enterprise live streaming services reached 760 million yuan (US$110.49 mn), experiencing fast growth in the past 4 years when it first exceeded 100 million yuan in 2015. It’s expected to reach 1.14 billion yuan (US$165.73 mn) in 2019 and grow further to 2.21 billion yuan (US$321.29 mn) in the year 2021.
The gross domestic product (GDP) of China was 45,093.3 billion yuan (US$6,565.68 billion) in the first half of 2019, a year-on-year increase of 6.3% at comparable prices according to the preliminary estimates of National Bureau of Statistics of China. The year-on-year GDP growth for the first quarter was 6.4 percent, and 6.2% for the second […]