More and more overseas e-commerce websites providing the service of direct shipping to China appear. On the one hand, they can rapidly occupy the position in the Chinese market. On the other hand, they make customers enjoy more convenient shopping. In the U.S., many large merchants that sell products covering general goods, fashion clothes, products […]
Over 50% China tourists prefer to book travel products and services on mobile apps, according to a survey conducted by Ctrip.
Double 11 (11 Nov) are not the only online sales promotions in China. Mid-year promotion is also an important campaign for China’s e-commerce platforms such as Tmall and Jingdong.
Weibo monthly active users were 198 million in March 2015, up 38% YoY according to Weibo’s financial results for Q1 2015.
WeChat (Weixin) has recruited advertisers for Moment ads on June 1 Children’s Day in China according to ebrun.com. WeChat has tight control on WeChat Moments ads, trying to unify theme and slogan. From WeChat main nostalgic creative point of view, recalling users’ childhood memory can undoubtedly resonate with old brand advantage.
Sogou, one of the top three search engines in China, revenues were US$116 million, up 66% YoY and down 3% QoQ according to Sohu’s financial results.
Jingdong launched JD Worldwide last week providing imported goods from Japan, Korea, the U.S., Australia, UK and etc. In the mean time, eBay Overseas Featured channel has also launched on the new website.
WeChat team launched “Shake – Nearby” platform on 12 April 2015 to merchants targeting China’s O2O market.
In 2014, the total value by revenue of China internet market was RMB 637.73 billion (US$104.15 billion) with 74.4% in revenue via PC. China mobile internet’s total transaction value was RMB222.89 billion (US$36.4 billion) contributing 25.6% revenue in China internet economy. China mobile internet further promoted the overall internet market in 2014.
eMarketer estimated that in 2015, the total spend of digital advertising in the world will exceed US$170.85 billion according to its report released on 31 March 2015. Baidu and Sohu ranked the second and fourth respectively in the top 5 biggest search engines by revenue in 2014.
“In 2014, total direct investment in China travel industry exceeded RMB705.3 billion (US$114.94 billion), which settled 88.5 million people’s employment, representing 11% of total employment in China”, said by Shao Qiwei, the former head of China Tourism Administration. China’s travel market is expected to accept 6 billion person-trips by 2020.
Tencent’s total revenues in 2014 were RMB78,932 million (USD12,899 million), an increase of 31% YoY. Profit for the year was RMB23,888 (USD3,904 million), an increase of 53% YoY. Net margin increased to 30% from 26% last year.
In Q4 2014, total transaction value of China search engine market was RMB16.26 billion (US$2.63 billion) with an increase of 3.7% from the third quarter. In 2014, total transaction value exceeded RMB57.14 billion (US$9.25 billion) with an increase of 45.2% YoY according to data of EnfoDesk.
Weibo Q4 2014 net revenues increased 47% year over year to $105.2 million, 83.8% from advertising and marketing ($88 million) according to Weibo released financial results.
The number of total active users of Baidu Post Bar was 200 million in January 2015, which was 1.27 times of Sina Weibo’s MAUs according to the latest report of We Are Social. Baidu Post Bar was more competitive in user stickiness in January 2015.