Apparel is the most popular product category for China online shoppers according to McKinsey. And, the most frequent online purchases are packaged and fresh food.
Internet penetration rate in China’s rural areas is only 19% compared with 76% in tier-1 and tier-2cities, and 47% in tier-3 and tier-4 cities. However, over 60% of China’s rural digital consumers are e-commerce users who are just as active online as their urban counterparts according to a recent McKinsey research.
McKinsey’s 2014 survey finds that China’s showrooming effect, where shoppers browse in stores but buy elsewhere, has become particularly intense for the 30% of consumers who carry out mobile research while inside a store.
According to data of EnfoDesk, the total transaction value of China mobile marketing market was RMB47.22 billion (US$7.67 billion) in 2014 with an increase of 251.7% from the same period of 2013.
WeChat quietly launched a cash reward feature for WeChat official accounts yesterday. Also this month, WeChat launched measure to fight plagiarism on official accounts posts.
China social media is now used by more age groups, by fewer educated people and by people in smaller cities according to Kantar Group.
To improve content quality and encourage original content, WeChat announced punishment rules last week for plagiarism on WeChat official account platform.
Over 70% China tablet users use tablets on a daily basis for an average 1.9 hours per day according to a Tencent research.
Baidu launched “image network” in early December 2014. Baidu image network is a platform for sites, agencies, applications and other image related third parties, other than an advertisement network.
On double 11 of 2014, Alibaba’s transaction value exceeded RMB57.1 billion (US$9.28 billion) which created a new record. However, there is false prosperity behind Double 11 in 2014.
Alibaba has completed the acquisition of AdChina, an integrated advertising platform in China according to Tencent Tech News.
Samsung’s market share in China was down from 22% to 12.5% in 2014, according to Silicon Valley investor Benedict Evans on Twitter.
Wechat Moments are now crowded with news about various products posted by individuals in China who are now making use of Wechat Moments to promote their products to their friends. iTongji.cn conducted a survey about product sales on Wechat Moments in China and here are some insights on how Wechat Moments are being used as a […]
Qihoo 360 Technology reported revenues of $376.4 million, a 100.3% increase from $187.9 million in the third quarter of 2013.
In Q3 2014, total transaction value of China search engine market was RMB16.45 billion ($2.67 billion) with increase of 11.7% quarter on quarter and 50.6% year on year according to data from iResearch.