Wechat recently started displaying the total number of views and likes for Wechat official account articles; the transparency from Wechat seems to be helpful identifying the true value of a Wechat official account and quality of considering some articles from accounts with hundreds of thousands of fans only have a few hundred views in one […]
Baidu refer about one third of the search traffic to its own web properties, among which a top one is Baidu Zhidao, a Q&A style site with social features. Baidu Zhidao is a good channel for driving brand awareness and influence, if meticulously planned and executed. Baidu’s verification program, similar to Weibo’s verified individual with […]
Tmall just launched FUN after a month’s testing, a social network inside its mobile client promoting tagged photo sharing. FUN has three features: recommendations, tags, and followed users.
Wall ads in rural areas prove to be a good way of penetrating into lower tier cities; let’s take a look at some of the wall ads of China internet companies.
How are mobile apps distributions in China? China smartphone users go to Apple’s Appstore is for iOS device apps download; but, for Android phone users, Google Play is not in play. Instead, there are quite a number of app stores for Android phone apps download. I’m sharing a few top ones in the race based […]
Paid posts on Weibo without any disclosure are no more secrets in China and those postings are disguised as personal sharing with their fans.
Sogou has just launched a search feature for Wechat official accounts and articles published via Wechat official accounts.
Sora Aoi launched her own product “Spakeys G-Self silk bra” on Weibo with limited number of 528 sets, each highly priced at RMB 1,288. This product was launched for a limited time of 5 hours and 28 minutes and all were sold out.
Do you know that some Chinese who stay up late tend to buy before they sleep; three peak period for women clothing purchase; moms’ mobile shopping starts from midnight; the middle aged often buy collectibles in the afternoon… I created this infographic based on recently released data from Taobao so that you can get an […]
Estee Lauder launched their official online shop on Tmall on 21 May 2014 and the total sales reached about 3 million yuan on the first day according to leaked sales data online.
Burberry officially launches Tmall flagship store on Apr 23 2014. This is the first time that an international Luxury brand enters into the third-party online shopping platform, which is some quite surprising. According to its recent sales report of the website, its flagship store on Tmall sold only 132 products in 18 days, including 32 […]
In the first quarter of 2014, China mobile shopping market total transactions reached 78.02 billion yuan (USD 12.53 billion), with an growth of 13% from the previous quarter, an increase of 207% compared with the first quarter in 2013 according to Analysis International.
I was asked about Chinese travelers’ interested topics last week speaking at WTM Vision Shanghai conference and I shared twelve topics Chinese travelers are most interested in before and during travelling based on search data from Baidu.
One of the most popular search queries related to travel in China is “xxx travel guide” especially when free and easy trips are getting more popular among the young generations in China. It’s difficult to see someone born in 1980s or 1990s traveling without a smartphone nowadays. Have you ever wondered what’s the most popular […]
Baidu used one to three stars, in combination with different colors, to indicate the quality score of keywords; this is often confusing to inexperienced PPC marketers. And, Baidu updated its system recently to show keywords quality from a scale of zero to ten along with five stars, ten being the highest quality as illustrated in […]