Content marketers and publishers experienced in utilizing third party recommendation engines may be interested to give Baidu Recommendations a try.
Airbnb Attempting China Market, Lack of Dedication
I chanced upon this Airbnb banner ad in Google’s display network during my business trip in China last month. I clicked on this ad which led me to this landing page:
How to Monitor Weibo Conversation with Baidu Search
Conversations in social media contain valuable information and data for marketers; as there are many tools, free and paid in the market, we will share a quick tip on how you can check brand conversation on China’s major micro-blogging platforms using Baidu search. It’s actually quite straightforward; in simply three steps:
Sina Weibo Partners with Taobao Targeting Content Stream
Since last Wednesday, Sina Weibo integrated a new module into its content stream to continue its monetization attempt after its promoted Weibo post attempt. When a Weibo user publishes a post containing link to an individual product page on Taobao, this module will be inserted right below that post showing related product information. Other users […]
Sina Segmenting Weibo Usage with Multiple Versions
Sina is also testing a different version for media like this one. In media edition of Sina Weibo, it has articles section besides the weibo posts stream. Weibo posts published via media edition are also displayed differently like this one.
Sina Weibo Launched Social Ads
The launch of social ads on Sina Weibo is definitely not a surprise to many people in China digital marketing industry considering the long existence of social ads on Facebook and eager “learning habit” of China Internet companies. Sina Weibo social ads have two types: top and bottom banner ads, and promotion ads of topics, […]
Why Chinese Netizens Are Laughing at BBC Now
A flood of comments written in Chinese were written on President Obama’s Google+ Page when many China Internet users were able to open Google+ normally without using VPN. And, BBC reported this incident and part of its comments has become a joke on Weibo now. This is the part of comments from BBC that became […]
Facebook, YouTube and Twitter CAN Be Accessed in China Now
Today some Weibo users reported they could open Facebook and YouTube without using VPN just like browsing other sites hosted in China. Some netizens can even access Twitter, but much less stable compared to opening Facebook and Youtube. It still remains unclear why and how this happened. Most of the users who reported this incident […]
Breaking: Google Plus Now Unblocked in China
About two hours ago, some Internet users in China reported Google+ can now be accessed in China; yes, without using VPN. It’s not accessible in all cities; but it seems most people now in China can access Google+.
Baidu Integrating Social Into Search Results Similar to “Google +1”
Baidu is found been testing Google +1 like features in its search results pages, like the screenshot shown above. A thumb up icon is displayed with a number in SERPs beside the display URL, like the Facebook Like box. Visit this link (“Baidu”) or this one (“Guge”, Google’s Chinese brand name) or this (“Sogou”) to have […]
Top Car Rental Websites in China in 2011
As you can see in the above search trend graph, car rental business is taking off in China.
5 Ways to Search Weibo in China
Weibo, previously known as Sina Weibo, has 550 million monthly active users in March 2020, remaining one of the top social media platforms in China. For businesses and brands, Weibo search engine could be very useful to identify valuable customer and market insights.
How to Submit Customer Service Phone to Baidu Index
Following up the fake customer service phone in Baidu search results, Baidu has officially launched a tool for companies to submit their customer service hotline for free. The “hotline box” is triggered when users conduct a search on Baidu for customer service phone number. Users can then dial the number displayed on the phone or […]
Baidu Webmaster Tools Guide
Baidu Webmaster Platform provides tools to optimize Chinese websites. It has been in invitation-only testing for over a year and it’s just launched public beta. Baidu Webmaster Tools, compared to Google Webmaster Tools, are very basic and premature providing six tools for webmasters: 1. Sitemap Submission to Baidu Webmasters can use Sitemap tool to submit […]
Government Responded in Weibo for Criticism
I know there are a lot of things the Chinese government should do to improve; but the incidents in Huili county of Sichuan Province surprised me; twice. Huili is a small county in southwest Sichuan Province with less than half a million residents. Its website recently published a piece of news of three government officials […]