As we all know, Taobao is the largest online shopping place in China and its online B2C platform Tmall is often a more efficient and effective platform for merchants to start generating revenue online. We’ve prepared a guide for international brands to understand the cost and what’s needed to open an online shop on Tmall. […]
Content marketers and publishers experienced in utilizing third party recommendation engines may be interested to give Baidu Recommendations a try.
I chanced upon this Airbnb banner ad in Google’s display network during my business trip in China last month. I clicked on this ad which led me to this landing page:
Conversations in social media contain valuable information and data for marketers; as there are many tools, free and paid in the market, we will share a quick tip on how you can check brand conversation on China’s major micro-blogging platforms using Baidu search. It’s actually quite straightforward; in simply three steps:
Baidu upgraded their paid search system and removed device targeting last Saturday, which could be inspired by Google Adwords enhanced campaign; advertisers no longer need to create a separate campaign for each target device type. Previously Baidu search advertisers have device options on campaign levels including desktop computers and mobile devices. After the upgrade, the […]
Since last Wednesday, Sina Weibo integrated a new module into its content stream to continue its monetization attempt after its promoted Weibo post attempt. When a Weibo user publishes a post containing link to an individual product page on Taobao, this module will be inserted right below that post showing related product information. Other users […]
Sina is also testing a different version for media like this one. In media edition of Sina Weibo, it has articles section besides the weibo posts stream. Weibo posts published via media edition are also displayed differently like this one.
The launch of social ads on Sina Weibo is definitely not a surprise to many people in China digital marketing industry considering the long existence of social ads on Facebook and eager “learning habit” of China Internet companies. Sina Weibo social ads have two types: top and bottom banner ads, and promotion ads of topics, […]
A flood of comments written in Chinese were written on President Obama’s Google+ Page when many China Internet users were able to open Google+ normally without using VPN. And, BBC reported this incident and part of its comments has become a joke on Weibo now. This is the part of comments from BBC that became […]
Today some Weibo users reported they could open Facebook and YouTube without using VPN just like browsing other sites hosted in China. Some netizens can even access Twitter, but much less stable compared to opening Facebook and Youtube. It still remains unclear why and how this happened. Most of the users who reported this incident […]
About two hours ago, some Internet users in China reported Google+ can now be accessed in China; yes, without using VPN. It’s not accessible in all cities; but it seems most people now in China can access Google+.
Baidu is found been testing Google +1 like features in its search results pages, like the screenshot shown above. A thumb up icon is displayed with a number in SERPs beside the display URL, like the Facebook Like box. Visit this link (“Baidu”) or this one (“Guge”, Google’s Chinese brand name) or this (“Sogou”) to have […]
As you can see in the above search trend graph, car rental business is taking off in China.
Weibo, previously known as Sina Weibo, has 550 million monthly active users in March 2020, remaining one of the top social media platforms in China. For businesses and brands, Weibo search engine could be very useful to identify valuable customer and market insights.
Following up the fake customer service phone in Baidu search results, Baidu has officially launched a tool for companies to submit their customer service hotline for free. The “hotline box” is triggered when users conduct a search on Baidu for customer service phone number. Users can then dial the number displayed on the phone or […]