Baidu Webmaster Platform provides tools to optimize Chinese websites. It has been in invitation-only testing for over a year and it’s just launched public beta. Baidu Webmaster Tools, compared to Google Webmaster Tools, are very basic and premature providing six tools for webmasters: 1. Sitemap Submission to Baidu Webmasters can use Sitemap tool to submit […]
Government Responded in Weibo for Criticism
I know there are a lot of things the Chinese government should do to improve; but the incidents in Huili county of Sichuan Province surprised me; twice. Huili is a small county in southwest Sichuan Province with less than half a million residents. Its website recently published a piece of news of three government officials […]
Case Study: 3 Lessons on Weibo Marketing
The heavy storm yesterday afternoon in Beijing flooded some areas and stopped the operation of several lines of subway. However, there were a few lessons marketers can learn on social media marketing on Weibo from how some Chinese companies took advantage of the storm. Lesson 1: Monitor the conversation & take advantage of trending topic […]
Top Online Travel Booking Websites in China
According to a latest China online travel booking report by iResearch, China’s total online travel booking revenue in 2009 has increased to $3.74 billion yuan (about US $548 million) from year 2008’s $2.94 billion yuan (US$431 million), up 27.2%. The top online travel booking websites (by revenue) are: Ctrip: 55.6% eLong.com: 9.9% mangocity.com: 6.2% 118114.cn: […]
Brief Guide on China Online BBS Community
The biggest China BBS software provider Comsenz and online advertising research company iResearch released a report on China’s online community (mostly BBS sites, which are huge in China) this September, based on which and my own experience I’ll share some knowledge about one of the biggest Chinese online community – BBS forums. By the end […]