Hitwise report showed that Baidu and Qihoo’s 360 continued eating away other search engines market share. Baidu dominated the market with 73% share, and Qihoo’s 360 followed with approximately 15.5% in June 2013.
China search engine Marketreached 9.28 billion yuan(1.5 billion USD) in Q2 2013, with a QoQ growth of 25.1% and a year-on-year growth of 35.3%, according to statistics released by iResearch. China search engine market growth in Q2 was driven by three factors. First, due to seasonal factor, after the Chinese Spring Festival, search traffic was […]
iResearch recently released its China Internet Data Report in Q2 2013, giving us a glimpse of China internet performance in Q2. Online Markets and Online Advertising As you can tell from the chart above, Mobile won over PC devices on internet segment markets growth, such as shopping, searching, marketing(searching excluded) and game. Online shopping and […]
China online ad market in Q2, from iResearch data, reached 23.26 billion yuan (USD 3.8 billion), growing 17.4% compared to Q1 and YoY growth of 27.4%. China online ad market is entering to a steady growth stage. In Q2, search, video, news and navigation monthly usage increased. NetEase, Taobao and eTao had more than 10% […]
Baidu quietly launched Personal Assistant app for businessperson, to help CEOs, managers and the white-collars manage their business relationships. With this app, you can set up contact files for customers, suppliers and partners. And you can check each contact conveniently with all information you need, including recent activities, information exchanged, etc. Business success begins from […]
Baidu is about to increase cost for unverified PPC accounts beginning from Aug 1, 2013. For unverified business accounts, promotion cost will increase from additional 10% to 20%. For unverified personal accounts, promotion cost will increase from additional 10% to 20%, no matter whether the account is authenticated or not. For verified accounts who have […]
Conversations in social media contain valuable information and data for marketers; as there are many tools, free and paid in the market, we will share a quick tip on how you can check brand conversation on China’s major micro-blogging platforms using Baidu search. It’s actually quite straightforward; in simply three steps:
According to iResearch Q1 report, Baidu search engine market share is 80.6% (by revenue), growing steadily compared to 79.7% in last quarter. And Google shares 14.4%.
According to iReasearch, iQiyi and PPS together have more video viewing time than youku, tudou and funshion for the first time. After the merger of Baidu’s iQiyi and PPS, the combined users reached 269,817,000 hours of the total viewing time, becoming the first in the industry with Youku & Tudou second and funshion third. However, […]
According to EnfoDesk, Baidu had 66.91% China search engine market share in the first quarter of 2013 by user visits, followed by 360 with 13.42% and Sogou with 9.32%.
With the release of Alibaba’s Q4 financial results in 2012, the rank of top 3 internet companies, including Baidu, Alibaba and Tencent, has changed finally. Because of the great performance in the last quarter of 2012, Alibaba has risen to the top, becoming the top-earning internet company.
The number of China mobile netizen in 2008 was only a little over 73 million, taking up only 28.9% of the total netizens in China. However, it has grown at a surprising speed, reaching 419.64 million in December, 2012; that is over three quarters of the total China Internet users. It’s estimated that it will […]
Baidu upgraded their paid search system and removed device targeting last Saturday, which could be inspired by Google Adwords enhanced campaign; advertisers no longer need to create a separate campaign for each target device type. Previously Baidu search advertisers have device options on campaign levels including desktop computers and mobile devices. After the upgrade, the […]
According to Experian Hitwise, Baidu refer 27% of the search traffic to its own web properties, among which the top three are Baidu Knows (or Baidu Zhidao, a Q&A style site), Baidu Encyclopedia (Wiki style site), and Baidu Post Bar (a UGC website similar to a forum).
According to Enfodesk, Baidu accounted for 30.9% of the total online ad revenue in China; Alibaba for 15.3%, and Google China for 6.2%.