With rapid development of mobile internet, mobile and social features will play more and more important role. Among all the mobile apps in China in July 2015, social platforms like WeChat and QQ ranked first with the monthly average users of 556.48 million and 424.28 million respectively.
China’s search engine market in Q2 2015 reached 19.22 billion yuan (US$3.09 billion), with an increase of 25.9% QoQ and 36.9% YoY according to Analysis Research.
Forbes China in April released a list of Top 30 Mobile Internet Companies in China in 2015, which records the revenue of China’s technological companies on the mobile internet. Tencent ranks first with the mobile revenue of RMB 22.171 billion (USD$ 3.571 billion), and Xiaomi is the only hardware manufacturer on the list.
In June 2015, Google Global still ranked the top by market share of 70.8% in the world’s search engine market with an increase of 2.26% from the previous month. Bing and Yahoo ranked the 2nd and 3rd. Compared with market structure in May, it had some difference in June’s search engine market.
According to ZenithOptimedia’s new report Top Thirty Global Media Owners 2015, Baidu is now the fourteenth-largest media owner in the world growing 43% YoY. In the Top 30 list, Google ranked on top, followed by Walt Disney and Comcast.
Baidu Mall, a new e-commerce platform integrating Baidu’s online and offline resources, is launching soon.
Baidu launched a smart watch OS based on Android called Duwear, providing UI, interactivity and various applications.
In 2014, the total value by revenue of China internet market was RMB637.73 billion (US$104.15 billion) with 74.4% in revenue via PC. Alibaba’s market value exceeded RMB253.41 billion (US$41.38 billion), ranking top among all China internet companies in 2014, followed by Tencent and Baidu according to data of iResearch.
eMarketer estimated that in 2015, the total spend of digital advertising in the world will exceed US$170.85 billion according to its report released on 31 March 2015. Baidu and Sohu ranked the second and fourth respectively in the top 5 biggest search engines by revenue in 2014.
In Q4 2014, total transaction value of China search engine market was RMB16.26 billion (US$2.63 billion) with an increase of 3.7% from the third quarter. In 2014, total transaction value exceeded RMB57.14 billion (US$9.25 billion) with an increase of 45.2% YoY according to data of EnfoDesk.
In 2014, total transaction value of China online advertising market exceeded RMB154 billion (US$24.95 billion) with an increase of 40% from the same period of last year.
The number of total active users of Baidu Post Bar was 200 million in January 2015, which was 1.27 times of Sina Weibo’s MAUs according to the latest report of We Are Social. Baidu Post Bar was more competitive in user stickiness in January 2015.
The number of indexed mobile websites by Baidu increased by 105% as of the end of 2014 according to Baidu. Baidu mbile search revenue surpassed that of desktop computers in Dec 2014.
In 2014, China mobile internet users exceeded 553 million, representing 85.6% of total internet users. Further, reading on mobile has been the major method for users to read news online in China. China top 3 mobile news apps by downloads are Tencnet News, Today’s Headline and Netease News in the second half of 2014 according […]
Baidu launched “image network” in early December 2014. Baidu image network is a platform for sites, agencies, applications and other image related third parties, other than an advertisement network.