The total advertising spending in China decreased by almost 20% YoY in the first six months of 2020, including TV, radio, print, outdoor, and internet. IT Products and Services is the only category seeing positive growth (80.9%) in traditional advertising spending in H1 2020. The most popular digital advertising channels in 2020 are influencer live […]
ByteDance is a Chinese technology company operating a range of machine-learning-enabled content platforms and apps, founded by Zhang Yiming in 2012.
ByteDance now has a portfolio of applications available in over 150 markets and 75 languages. It includes Toutiao, Helo, TikTok/Douyin, News Republic, Vigo Video, Huoshan, Xigua Video, TopBuzz, BuzzVideo and FaceU.
Find out how ByteDance has developed so many popular mobile apps.
ByteDance’s shares have reportedly been traded on the secondary market at a valuation of up to $100 billion.
ByteDance Founder & CEO: Zhang Yiming
Born in 1983, Yiming holds a Bachelor’s degree in Software Engineering from Nankai University.
Yiming is a serial entrepreneur who has participated in or founded several ventures prior to ByteDance, including Kuxun — then the dominant travel and transportation search engine in China, which was later acquired by TripAdvisor — as well as a real estate search portal Jiujiufang.
Yiming made it to Forbes China’s “30 Under 30” list, as well as Fortune China’s “40 Business Elites Under The Age Of 40” and “50 Business Pioneers In China” lists.
Tencent has the highest reach of 98.7% of China mobile internet users in June 2020. Alibaba and Baidu reach 97.6% and 91.2% mobile internet users respectively while ByteDance follows closely with 66.7% reach.
Each of the biggest influencer community platforms, including Weibo, Douyin (TikTok’s Chinese version), Kuaishou (Kwai’s Chinese version), and Xiaohongshu, has its own characteristics and features, which also come from the differences in terms of KOL follower bases. Top 10,000 KOLs by Total Followers Weibo: after years of operation and user retention, all of the Top […]
WeChat remains the top mobile app in China in June 2020 and it’s the only mobile app with over 1 billion MAU. There are 7 mobile apps in the same period with over 500 million MAU: QQ, Taobao, Alipay, Weibo, Sogou Input, iQiyi, and Tencent Videos. Check out top mobile apps in delivery, social networking, […]
Douyin (Chinese version of TikTok; referred as TikTok below) has a GMV target of 200 billion yuan for its live-streaming e-commerce channel in 2020 according to Chinese media 36Kr. In 2017, after the overnight success of TikTok, its parent company ByteDance immediately developed its e-commerce advertising system “Luban”, and officially integrated in June 2018 the […]
Meituan-bakced EV Li Auto aims to raise US$950 million in its initial public offering of 95,000,000 American depositary shares, or ADSs. Li Auto anticipates that the IPO price per ADS will be between US$8.00 and US$10.00.
Bytedance’s TikTok is the most popular mobile app in the first half of 2020 in the global markets outside China with close to 600 million downloads with an increase of 88.7% YoY. Half of the Top 20 are owned by three Chinese companies: Bytedance, Joyy, and Kuaishou (Kwai). Xiaomi’s app made it to Top 10. […]
Alibaba launched a “Lite” version of its DingTalk, an enterprise communication and collaboration platform in early April 2020. And, ByteDance also launched a light version of its enterprise messaging app Feishu. Launching a “Lite” version of a mobile app is a common tactic in the Chinese companies’ competitions, which is a lightweight version of the […]
Short video penetration exceeded 70% in Q3 2019 with 810 million active users in Sep. The growth is still strong with about 25% YoY increase in MAU. ByteDance dominates China’s short video segment with three mobile apps – TikTok (Douyin), Xigua, and Huoshan with a total penetration of 72.1% in Sep 2019. Kuaishou and Baidu […]
ByteDance, the company owning several popular apps in China including TikTok and Toutiao, has surpassed Baidu in the first half of 2019, becoming China’s second-largest digital advertising media business, according to the latest report of consulting firm R3. ByteDance now accounts for close to a quarter (23%) of China’s digital advertising market, close to 50 […]
The revenues of China’s short video market grew by over 7 times to 46.7 billion yuan (US$6.6 bn) in 2018. It’s expected to continue the fast growth and exceed 100 billion yuan (US$14.16 bn) in 2019 and 211 billion yuan (US$29.87 bn) by 2021.
The monthly active users of China mobile internet dropped to 1.136 billion in June 2019 from 1.138 billion in March 2019 according to data from QuestMobile. China’s mobile internet users grew by 46.07 million in 2018 and slowed down in the first half of 2019 with only 5.7 million additional active users. Daily time spent […]
Chinese mobile internet users consumed an average of 3.17 billion hours a day on mobile apps. Time spent on Tencent affiliated apps were less in 2018 while video live streaming captured more and more leisure time. There were 1.13 billion unique mobile devices, and Chinese mobile internet users consumed an average of 3.17 billion hours […]
Home to 1,240 million monthly unique devices in December 2018, video services’ market penetration reached 92.2%. The short video is one of the key driving engines with 730 million monthly unique devices. 62.7% of online video users are under 35 years old. Youku is more popular among male users while MangoTV attracted more female users. […]
Total advertising revenues of 16 leading internet companies in China surged by 39% to US$57.28 billion in 2018. The BAT together accounted for over 70% of the total. Qutoutiao, ByteDance, Bilibili, and Meituan are among the fastest-growing ones with annual growth exceeding 100%. The leading internet companies still earned a lot from online advertising in […]