Headquartered in Guangzhou, NetEase, Inc. (NASDAQ: NTES; HKEX: 9999) started one of the top 4 portals in China in 1997 and has transformed to a leading online gaming company in China.

NetEase Products

In addition to online games, NetEase’s other offerings include the intelligent learning services of its majority-controlled subsidiary, Youdao (NYSE: DAO); music streaming through its leading NetEase Cloud Music business; and its private label e-commerce platform, Yanxuan.

NetEase Cloud Music

NetEase Yanxuan

NetEase CC Live Broadcast

NetEase News

NetEase Email

NetEase EaseRead

Online Gaming

NetEase develops and operates some of China’s most popular mobile and PC-client games. In more recent years, NetEase has expanded into international markets including Japan and North America.

In addition to its self-developed game content, NetEase partners with other leading game developers, such as Blizzard Entertainment and Mojang AB (a Microsoft subsidiary), to operate globally renowned games in China.

NetEase has produced some of China’s most renowned and longest-running online PC-client games, including Fantasy Westward Journey Online and New Westward Journey Online II, as well as other highly successful games, such as Tianxia III, New Ghost and Justice.

In partnership with Blizzard Entertainment, Inc., NetEase operates some of the most popular international online games in China, including World of Warcraft, Hearthstone: Heroes of Warcraft, StarCraft II and Diablo III: Reaper of Souls.

NetEase has also achieved marked success in the global mobile games market, both with self-developed titles such as the mobile version of Fantasy Westward Journey, Invincible, Onmyoji, Knives Out, All About Jianghu, Identify V, Life After and Fantasy Westward Journey 3D, as well as with licensed games.


Youdao (NYSE: DAO) is a leading online education service provider in China. Through Youdao, the Company’s majority-controlled subsidiary, NetEase is dedicated to developing and using technologies to provide learning content, applications and solutions to users of all ages.


NetEase also offers other innovative services, including live video streaming, music streaming, and its private-label e-commerce platform, Yanxuan.

NetEase CEO 

William Ding (Ding Lei)
Founder, Director and Chief Executive Officer

William Ding, its founder, has served as the director since July 1999 and Chief Executive Officer since November 2005.

From March 2001 until November 2005, Mr. Ding served as our Chief Architect, and, from June 2001 until September 2001, he served as our Acting Chief Executive Officer and Acting Chief Operating Officer.

From July 1999 until March 2001, Mr. Ding served as Co-Chief Technology Officer, and from July 1999 until April 2000, he also served as the interim Chief Executive Officer.

Mr. Ding established Guangzhou NetEase and Shanghai EaseNet, the affiliates, in May 1997 and January 2008. Mr. Ding holds a Bachelor of Science degree in Communication Technology from the University of Electronic Science and Technology of China.

As online gaming is Netease’s core business accounting for the majority of its total revenues, it’s top competitor is Tencent.

Netease News & Insights


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