Total transactions of China’s B2C market reached 240.07 billion yuan (USD 38.03 billion) in 2011, with an increase of over 130% compared to 2010. Source: EnfoDesk, Analysis International
Archives for January 2012
China Internet Advertising Spend Bypassed Newspaper in 2011
According to iResearch, China internet advertising total revenue reached 51.19 billion yuan (USD 8.11 billion) in 2011, up 57.3% from 2010 and exceeding total newspaper print ad revenue by 45.36 billion yuan. iResearch forecasts total internet advertising revenue would exceed 100 billion yuan next year (2013).
China Search Engine Market Summary for 2011
Total revenue of China search engine market last year reached 18.78 billion yuan, up 11.7% from 2010. Baidu leads search engine market with a market share of 76.1% by revenue while Google’s down to 19.8%. Sogou and Soso expanded their market share to 2.3% and 1.4% respectively.
Third Party Payment in 2011 Exceeded 2 Trillion Yuan
China’s third party online payment continues to maintain strong growth in 2011 with an estimated total transaction exceeding 2 trillion yuan (2,203.8 billion yuan or USD 349 billion), up 118%.
Baidu Integrating Social Into Search Results Similar to “Google +1”
Baidu is found been testing Google +1 like features in its search results pages, like the screenshot shown above. A thumb up icon is displayed with a number in SERPs beside the display URL, like the Facebook Like box. Visit this link (“Baidu”) or this one (“Guge”, Google’s Chinese brand name) or this (“Sogou”) to have […]
Baidu Launched Encyclopedia Digital Museum
Baidu has launched the Baidu Encyclopedia Digital Museum to digitally display the collections of museums across the country. You can click the map tab, select the region and view a list of museums. You can then click on the museum’s name to view its collection, or visit its Baidu Encyclopedia entry. So far, only collections […]
Top Car Rental Websites in China in 2011
As you can see in the above search trend graph, car rental business is taking off in China.
Ratio of Visits: Sina Weibo v.s. Twitter
Sina Weibo accounted for 1 in every 158 Internet visits in China last April. And, it’s growing very fast as shown above according to Hitwise data. This means that Sina Weibo accounted for about 1 in every 100 Internet visits in China, a platform marketers shouldn’t ignore in the overall digital marketing strategies. Also check […]
Baidu Integrates Transport Info In Search Results
Just in time for China’s big holiday, spring festival, Baidu’s Box Computing initiative has come out with its real-time flight status inquiry service, integrated in the search results. When a user searches on Baidu using “flight number”?she can view the real-time flight status on top of the search results like the screenshot shown above. Similarly, […]
Charts: Internet Usage – HK v.s. SEA
According to Nielsen’s report on Hong Kong digital behavior, 87% of Hong Kong consumers have used the Internet in the past 12 months, compared to neighboring markets such as Singapore (67%), Malaysia (38%), Thailand (31%), Philippines (30%) and Indonesia (19%).
Chinese Banks To Benefit from Internet User Data Leak
The user IDs, passwords and email addresses of more than 6 million accounts registered on CSDN were leaked two weeks ago. You may want to check whether your account is already a public secret using Am I Hacked. However, Chinese banks will benefit from this attack as China Ministry of Public Security now requires that leading search […]
Top 10 Fast Growing Chinese B2C Websites in 2011
According to iResearch, the fastest growing B2C website in 2011 by total number of orders is womai.com (owned by China National Cereals, Oils and Foodstuffs Corporation; or, COFCO), followed by vjia.com (owned by VANCL) and yaodian100.com.