According to the latest statistics from iResearch, the transaction scale of China online payment reached 776 billion yuan (USD 124 billion) in Q1 2012, with the YoY growth of 112.6% and the QoQ growth of 1.2%. Though growing speed slipped down a bit, online payment services keep high growth in 2012 The first quarter was […]
Archives for October 2012
Top 18 Biggest Concerns in China
This chart above shows the top 18 concerns of Chinese people. 60% of interviewees think that rising prices is a serious problem in their daily lives; 45% are worrying about the negative influence of corrupt officials, followed by the concern of the wealth gap. Many people hold the opinion that the rich are getting richer […]
Card Charges Are Battering Businesses’ Profits
With the twin forces of the tough situation in retail industry and existing card charges, businesses’ profits are being battered. People have got used to card purchasing According to the research from CCFA, the proportion of credit card purchasing is increasing with the year-on-year growth of 30%. The domestic card spending has surpassed 16 trillion […]
Another Money Source for Sina Weibo: Micro-tasks
Sina recently launched a section on Weibo called micro-tasks, which could be useful to marketers. There is no doubt that this is an important step for the commercialized process of Sina weibo. What is Sina Weibo Micro-task? Micro-task, or Weirenwu in Chinese pinyin, is the official platform for posting and accepting Weibo tasks. At present, […]
China to Become the Second Largest Digital Ad Market in 2014
According to eMarketer, global digital ad spending will reach $105.02 billion in 2012, among which spend on mobile will be $660 million. Owing to the rapidly developing internet and mobile market, the digital ad spending in Asia-Pacific region is also experiencing rapid growth and will surpass that of North America in 2014. Estimation demonstrates that […]
Weibo to Reach 500 Million Yuan in 2012
The market scale of weibo will be about 500 million yuan (USD79.82 million) in 2012, among which ads and games represent 75.6% and 21.9% respectively, according to iResearch. During the second quarter reports, Sina weibo announced its revenue in advertising, accounting for USD 10 million. At this moment, all players are searching for better business […]
China Watched 4.1 Billion Hours Online Videos in August
According to a new report from ComScore, an American Market research Company, Chinese netizens watched 29.75 billion internet videos in August , exceeding 4.1 billion hours in total. Content included user-generated content (UGC), licensed TV series, movies and some pirated shows Xunlei.com and PPLive ranked 6th and 7th following the list respectively.
China Online Video Ads More Acceptable Than TV Ads
Based on the survey data from Phase II Cross-media Research in Feb 2012, online video ads have beaten the television ads by more than 20% in user acceptance.
Top 20 Internet Companies by Total Reached Users in China for H1 2012
According to the data provided by iResearch this July, here comes the list of China’s top 20 internet companies by total reached users in the first half of 2012. The research was based on long-term monitoring for 400,000 network behavior samples.
China Total Active Twitter Users Exceed U.S.
According to GlobalWebIndex, emerging internet markets dominate growth numbers for the big name social services and the top five markets for owning and being active on social profiles are Indonesia, China, South Korea, Philippines and Russia. The same study reported 35.5 million active Twitter users (those who used or contributed to the platform at least […]
Branding with Baidu CAPTCHA Ads
Baidu Captcha is another strong tool for brand marketing, suitable for online campaign like brand communication, new launches. It uses discernible materials to replace previous twisty letters or characters. Only when users enter the specific information in the picture or ad words correctly, can they finish the authentication. The process of expression, recognizing, memorizing and […]
China Mobile App Ad Revenue Up to 1.06 Billion Yuan in Q2
iResearch, partnering with domob, recently issued the second quarterly mobile app advertising data. According to the report, daily average PV and UV on domob both have steady growth. Advertising impression of Android and iOS gets market share of 60% and 40% respectively. For 2012 Q2, tools, FMCG and e-commerce are the top 3 categories of […]
China Household Electrical Appliance Report
In this report, we will provide you the analysis of companies’ official weibo accounts in August 2012, including Weibo operation, interactive influence and followers’ activity . The data used is authorized by Sina Weibo Open Platform. Besides the characteristics mentioned above,the popular keywords of appliance industry is quite related to the hotspot issues, such as […]
Don’t Ignore the Emerging Power of BRIC’s Online Travel Market
The latest data from eMarketer on Sep 28 revealed that the emerging online travel markets of BRIC countries – China, India, Russia and Brazil – had become the ones with the fastest growth in the world. China’s online travel sales reach $24.77 billion in 2011. It will surge to $32.51 billion in 2012.
Baidu Site App Platform: Turn Your Website into WebApp
If you are observing an increase in mobile traffic with high bounce rate, you probably should consider designing a mobile site (if your site is not based on responsive design). If you don’t have a budget for that, you can use this tool from Baidu called Baidu Site App. According to Tencent News, Baidu Site App […]