According to iReasearch, iQiyi and PPS together have more video viewing time than youku, tudou and funshion for the first time. After the merger of Baidu’s iQiyi and PPS, the combined users reached 269,817,000 hours of the total viewing time, becoming the first in the industry with Youku & Tudou second and funshion third. However, […]
Archives for June 2013
Outbound Travel Market Become China’s Engine of Online Travelling
Compared with the online ticket and online hotel booking, online travel market is the niche field with the lowest rate of penetration but the fastest growth rate. The online vacation booking maintains steady growth every year.
China Online Video Market Scale Reached 2.42 Billion in Q1 2013
China online video market reached 2.42 billion yuan in the first quarter of 2013, up 39.5% from 2012, but down 11.0% compared with the last quarter of 2012 which is affected by the quarterly factors of advertising market. Market Size: Stable Growth Overall; Diversified Sources of Income Advertisement is still the main income source of […]
Top 10 China Traditional Retailer Online Transactions
Suning.com, being operated by Suning Appliance Company Limited and one of the largest privately owned electrical appliance retailers in China, came on top with its annual turnover in 2012 reaching 18.8 billion yuan (USD 3 billion). And Yintai.com led the way of the department store with 560 million yuan (USD 91 million) annual turnover.
New Buying Behavior of Chinese Consumers
When it comes to new products, are you willing to be the first buyer or you prefer to wait and see? Nielsen has recently done a survey and the result obviously shows various opinions of Chinese consumers when a new product is launched in the market.
The Rise of Mobile Social Media in China
Social media has become part of Chinese netizens’ everyday life from instant messaging to Weibo and social networking.
China Mobile Internet Users Spent Longer Online But Less Frequent
According to DCCI, China mobile users spent an average of 3.5 hours per day surfing Internet this year compared to three hours last year. They access Internet an overage of eleven times, down from fourteen times last year.
Chart: Top 10 Online Services Usage Time by Devices
PC: Time spent on video watching, instant massaging and game playing occupies the majority of the online users’ time Smart phone: Instant messaging tools are used by almost all the smart phone users iPad: iPad has already become a perfect choice for entertainment such as watching videos and playing games.
The Characteristics of Weibo Video Viewers
Video sharing is very popular on social media; it’s the same in China. Top 10 video websites take up 93.8% of the total video sharing on Weibo.
Post-90s Chinese Mobile Netizen Characteristics
61.7 % of 16 million post-90s surf the Internet everyday, which accounts for 13% of the total number of China Internet users. About half of China post-90s generation use internet more than four times per day; over 40% of them surf internet through mobile devices.
China Search Engine Market Share by Visits in Q1 2013
According to EnfoDesk, Baidu had 66.91% China search engine market share in the first quarter of 2013 by user visits, followed by 360 with 13.42% and Sogou with 9.32%.
China Advertising Market Overview in Q1 2013
According to market conditions of various media, the advertising growth in the first quarter of 2013 was mainly due to the good performance of TV. Spend in many traditional media was declining with magazines bearing the biggest drop. However, TV had a slight increase in this quarter.
China Online Travel Market Update for Q1 2013
The data provided by iResearch shows that China online travel market in the first quarter of 2013 kept a relatively high rate of year-on-year growth. And the total transaction sie had reached 45.27 billion yuan (about USD 7.4 billion).