Enfodesk just published China social media app active users ranking in December 2013, Qzone ranked the top with 211.03 million active users. Followed by Baidu Tieba, with 61.16 million active users. Renren ranked the third with 35.59 million in December 2013.
Archives for January 2014
How Wechat Users Search For Official Accounts
Wechat social marketing value had risen quickly since the launch of Wechat 5.0, an increasing number of enterprises laid emphasis on Wechat marketing. Quite a lot of third-party developers transferred their focus from Weibo to Wechat platform, catering to the growing demands of Wechat official account management.
A Quick Guide to Baidu PPC Keywords Quality Score
Baidu used one to three stars, in combination with different colors, to indicate the quality score of keywords; this is often confusing to inexperienced PPC marketers. And, Baidu updated its system recently to show keywords quality from a scale of zero to ten along with five stars, ten being the highest quality as illustrated in […]
China Search Engine Market Overview for 2013
Market Size: China Search Engine Revenue grew by 40.1% year on year in 2013. The market size of 2017 will surpass 90 billion yuan by forecast. The China search engine revenue in 2013 reached 39.32 billion yuan, with a 40.1% year-on-year growth. Compared with last year, the growth slipped a little bit but remained above […]
Chinese Outbound Travelers Reached 100 million in 2013
According to People’s Daily report on January 9, 2014, in 2013, Chinese outbound travelers reached 97.3 million, with 14 million more travelers than 2012. It was estimated to break 100 million in 2014.
Demographic Analysis of Chinese Luxury Consumers
According to a study from Fortune Character Institute, Chinese would buy 47% of the luxury products worldwide in 2013. The November 11th, also known as Chinese Bachelor Day, had become a shopping carnival for Chinese netizens to satisfy their shopping desire. It’s even reported that a lady from Zhejiang Province bought a 13.3g diamond ring […]
16 Charts to Demystify China’s B2C Market
Enfodesk published its 2013 Q3 China B2C Market Report recently, China B2C market reached 162.4 billion yuan (USD 26.52 billion) with 50% YoY increase.
10 Case Studies for Wechat Marketing
Wechat monthly active users reached 270 million in November, with over 600 million registered users. Since the launch of Wechat 5.0 and a series of open API policies made it the new marketing favorite of many enterprises. Let’s take a look at Wechat successful marketing cases.
Top 10 Marketing Campaigns in China in 2013
In 2013, competition between Chinese brands were extremely fierce. Some brands provoked the war, some were forced to confront. As for old enemies like Wang Lao Ji and Jia Duo Bao, they already got used to combating with each other. Social media rose to be important battle fields in recent years.
Chinese Travelers Mobile App Search Behavior (3 Part Series)
This is the part 3 of a series of posts that gives you insights on China LBS travel market users behaviors. Part 1, Part 2. Travelers who used mobile map apps showed a relatively high demand for POI information. 69.8% of them demanded for detailed shops information in the neighbourhood, 53.5% asked for shops coupons […]
Xiaomi Sold 18.7 Million Smartphones in 2013
Xiaomi CEO Lei Jun announced Xiaomi’s performance in 2013 on January 2, 2014. In Lei Jun’s email to staff, he revealed Xiaomi sold out 18.7 million smartphones in 2013, increasing 160%. Xiaomi’s revenue (including tax) reached 31.6 billion yuan (USD 5.18 billion), growing 150% in 2013. In December alone, Xiaomi sold 32.25 million mobile phones, […]
Sina Weibo User Demographics Analysis in 2013 (4 Part Series)
This is the part 1 of a series of posts that gives you insights on Chinese netizens behaviors from Sina Weibo. Part 2, Part 3, Part 4. Sina Weibo launched its 2013 Weibo User Development Report on December 6, based on massive Weibo user accounts information and consumption behavior to offer enterprises effective data support […]
China Social Sharing Apps Usage in Travel (3 Part Series)
This is the part 2 of a series of posts that gives you insights on China LBS travel market users behaviors. Part 1, Part 3. With the basic understanding of consumer demographics features, now we take a further look at social sharing apps’ usage in travel. Sina Weibo and Wechat ranked the first and second […]
Shanghai Launched Cross-Border B2C E-Commerce Platform in FTZ
Shanghai Free Trade Zone officially launched cross-border e-commerce platform kuajingtong.com on December 28, 2013. It is the first cross-border e-commerce enterprises granted by Chinese government as the government supports cross-border shopping.
China’s Total Delivery Packages May Reach 9 Billion in 2013
Total number of China’s annual delivery packages might rank the number one in the world in 2013, according to China Post official data. By the end of November, China packages delivery reached 8.12 billion in 2013. In November 2013, the number of Express Delivery packages hit 1.09 billion, up 61.9% compared to 2012. China Post […]