One week’s Chinese New Year 2015 holiday just ended on 24 February. During this period, over 60% purchased on mobile device. And, the most popular product category is mothercare according to Tmall. Major home appliance sales value grew by over 265% during this period; Tmall Superstore jumped 42 times. Shanghai, Hangzhou and Beijing were the […]
Archives for February 2015
China’s Top 10 B2C Websites on Weibo in 2014
According to Weibo’s daily influence index, Tmall, OKHQB, and Dangdang performed best on Weibo among 1,613 active Weibo accounts in B2C e-commerce category in 2014. 92% of those active e-commerce Weibo accounts are vertical websites, the most of which is clothing and accessory category. Ranked by daily influence index by Weibo, OKHQB.com is an e-commerce website […]
Chinese Globe Shoppers: Almost 1/3 of All Tax Free Shopping Spend
Shoppers from China spent 18% more on Tax Free Shopping in 2014 compared to 2013 according to Global Blue.
China Mobile Gaming Market in Q4 2014
Mobile gaming has been the most powerful growth engine for China gaming industry. In Q3 2014, total revenue of China mobile gaming market was RMB5.79 billion (US$940.3 million) with a high increase; further, in Q4 2014, the revenue would exceed RMB6 billion according to the research of CNG, IDC and TalkingData.
Travel Industry Performance on Weibo 2014
Estimated by China Tourism Academy, China would accept 3.76 billion person trips in 2014 with total revenue of RMB3.3 trillion (US$0.53 trillion). With the overwhelming development of mobile internet as well as improvement of social media, scenic attraction social media accounts will have more influence. On Weibo, there are already large number of travelers interacting with […]
Xiaomi Beat Samsung As Top Smartphone Vendor in 2014
Xiaomi was the top smartphone vendor in China by shipments volume in both Q4 2014 and 2014 according to IDC.
Alibaba Has over 86% Share of China Mobile Shopping Market in 2014
In 2014, total transaction value of China mobile shopping market was RMB929.71 billion (US$151.27 billion) with an increase of 239.3% according to Chinese research company iResearch, which is close to EnfoDesk’s estimate.
WeChat, Weibo or Alipay? Who Won Hongbao War in 2015?
Total hongbao volume on Chinese New Year eve exceeded one billion on WeChat compared with 240 million on Alipay. The volume during the same period on Weiob was 101 million who started Hongbao campaign on 2 Feb 2015.
China Online Travel Market 2014-2017
China online travel market experienced overwhelming development on mobile device in recent years. EnfoDesk believed that 2015 will be a significant year for mobile device to surpass the desktop. At present, online travel providers are implementing O2O strategy and it is estimated that China online travel market will transform from mobile device to O2O and […]
China Online Employment Market 2014-2017
EnfoDesk estimated the total transaction value of China online employment market exceeded RMB3.24 billion (US$526.67 million) in 2014 and the market is keeping stable growth. It is estimated that in 2017, it will will be over RMB5.33 billion (US$886.41 million).
China Mobile Marketing Market 2014-2017
According to data of EnfoDesk, the total transaction value of China mobile marketing market was RMB47.22 billion (US$7.67 billion) in 2014 with an increase of 251.7% from the same period of 2013.
Weibo, iQiyi to Deliver Seemless Social Video Viewing of Spring Festival Gala
Following iQIYI announced an exclusive worldwide broadcast in 2015 CCTV Spring Festival Gala for Year of the Goat, Gong Yu, iQIYI founder and CEO, and Wang Gaofei, Weibo CEO, announced deep collaboration on this event on Weibo. Weibo users can comment and win Hongbao while watching Spring Festival Gala.
China Top 10 B2B Websites in Q4 2014
In Q4 2014, top 3 B2B websites by influence index were Alibaba, JQW.com and HC360.com with influence index of 92.435, 68.543 and 42.432 respectively. And the average influence index of top 10 B2B websites was 39.694 in Q4 2014 in China.
Netease Revenues Up 42.5% in Q4 2014
Netease completed 2014 with a 42.5% YoY increase in Q4 revenues, led by a 35.7% increase in online game services, a 22.7% increase in advertising services and a 224.2% increase from Netease expanding e-mail, e-commerce and others business.
WeChat Added Cash Reward Feature for Official Accounts
WeChat quietly launched a cash reward feature for WeChat official accounts yesterday. Also this month, WeChat launched measure to fight plagiarism on official accounts posts.