WeChat (Weixin) has recruited advertisers for Moment ads on June 1 Children’s Day in China according to ebrun.com. WeChat has tight control on WeChat Moments ads, trying to unify theme and slogan. From WeChat main nostalgic creative point of view, recalling users’ childhood memory can undoubtedly resonate with old brand advantage.
Archives for April 2015
China 4G Mobile Users Reached 160 Million in Q1 2015
As of the end of March this year, the total number of China’s mobile phone users reached 1.29 billion, an increase of 3.6%, including 160 million 4G user in the first quarter of 2015.
Huawei Won Smartphone War in China in March 2015
The top three smartphone vendors in March 2015 are Huawei (13.57%), Apple (12.37%) and Samsung (10.15%) according to GfK research.
Sogou Mobile Search Traffic Jumped 130% in Q1 2015
Sogou, one of the top three search engines in China, revenues were US$116 million, up 66% YoY and down 3% QoQ according to Sohu’s financial results.
Market Share of iOS Continued Growth in China in 2015
Kantar Worldpanel’s latest research showed that iOS market share was decreasing in 2 months in the US, Germany, Britain, Italy and Spain in 2015. However, in China, iOS market share was still growing in four consecutive months since November 2014.
Apple’s Revenues Nearly 3 Times Than Tencent in China
Apple’s revenues in China were US$27 billion in 2014. According to Newzoo’s report, Apple has been the top technology brand in China by revenues, which is twice bigger than Huawei (US$17.5 billion) and Lenovo (US$14.7 billion), and nearly three times than Tencent in 2014.
Opportunities & Challenges in China Programmatic Buying Market
2014 is a booming year for programmatic buying in China advertising market. Further, programmatic buying is rebuilding digital advertising market as well as influencing China advertisers. With mobile internet’s rapid development, there are also some challenges for mobile advertising.
Daily Reading Time Over 40 Minutes on WeChat in China in 2014
On 20 April 2015, China Press and Publication Academy released the report of the 12th national reading survey which included reading on WeChat for the first time. The report showed that on average a Chinese adult reads on WeChat twice a day for over 40 minutes.
China Online Air-ticket Market Exceeded RMB190 Bln in 2014
China online travel was a RMB307.79 billion (US$50.33 billion) market with an increase of 38.9% in 2014 according to iResearch. Online ticket market, online hotel booking market and online vacation exceeded RMB193.07 billion (US$31.57 billion), RMB63.25 billion (US$10.34 billion) and RMB44.88 billion (US$7.33 billion) respectively in 2014.
JD Worldwide Challenging Alibaba’s Tmall Global
Jingdong launched JD Worldwide last week providing imported goods from Japan, Korea, the U.S., Australia, UK and etc. In the mean time, eBay Overseas Featured channel has also launched on the new website.
Baidu Duwear: A Smart Watch OS
Baidu launched a smart watch OS based on Android called Duwear, providing UI, interactivity and various applications.
China, the Largest Outbound Tourism Market in 3 Consecutive years
Since 2012, China had been the largest outbound tourism market in the world. In 2014, the total number of outbound travelers increased from 98 million to 109 million. And the China travelers’ consumption increased by 17% in former 3 quarters in 2014.
China Rural Travel Exceeded 1.2 Bln Person-trips in 2014
According to news on press conference on 3 February 2015, the number of China travelers to countryside in 2014 was over 1.2 billion person-trips. China countryside now can provide various kinds of service for travelers around the world.
China Rural Online Shopper Insights in 2015
China online shopping market is becoming mature. The e-commerce providers now are exploring markets in rural areas in China. Alibaba, Jingdong and other e-commerce giants are making efforts in online shopping market. Tencent’s latest research shows China’s rural online shoppers have great potential.
WeChat Launched “Shake – Nearby” Platform Targeting O2O Market
WeChat team launched “Shake – Nearby” platform on 12 April 2015 to merchants targeting China’s O2O market.