In June 2015, the total advertising spends of mobile phone brands totalled 54.14 million yuan (US$8.45 million). Among them, Meizu spent 10.21 million yuan on online advertising, ranking first; followed by Lenovo (US$0.71 million) and Samsung (US$0.65 million) according to iResearch data.
Archives for August 2015
Market Share of Chinese Telecom Networks in Q2 2015
By the end of Q2 2015, the penetration rate of smartphones has reached 65.5% in China urban regions, an increase of 4.3% compared with the previous quarter and an increase of 18.9% year over year. The penetration rate of China Mobile smartphone users was the highest which reached 66.3% according to Kantar Worldpanel ComTech.
Moda, Tmall Virtual Dressing Room Debuted
Tmall recently launched its virtual fitting room Mota (magic dressing), to provide users with virtual simulation sceneries as they shop on Tmall. It has attracted more than 130 brands on Mota including Topshop, GAP, Levi’s, etc.
China Consumer Electronics Advertising Spend in June 2015
In June 2015, the consumer electronics brands spent 71.78 million yuan (US$11.21 million) on online advertising . Nikon spent 7.4 million yuan ranking first, followed by Haier (US$1.04 million) and Midea (US$1.01 million) according to iResearch.
Top 10 China’s Fashion Websites in July 2015
In June 2015, the average daily user reach of fashion websites was 12.63 million, according to iResearch data.
China Travel Market to Reach $617.4B in 2015
The total number of China’s tourists is estimated to exceed 4.1 billion person trips in 2015, and reach a total revenue of 3840 trillion yuan (US$617.40 billion), according to China Tourism Academy.
Windows 10 Exceeded 67 Million Installs in 3 Days in China
On July 29 2015, Windows 10 operating system was launched in China, which caused a stir among Chinese users. On the first day of the release, Microsoft had announced the adoption within 24 hours was 14 million copies in China. On the third day, Windows 10 OS had been installed on over 67 million computers […]
China Auto Buyer Insight in Q2 2015
Since the start of 2015, the growth rate of Chinese automobile transaction volume had slowed down its growth. In June 2015, the growth rate of the automobile market was merely 1.4%, 7 percentage points lower than June 2014.
WeChat & Weibo Users Most Active Social Shoppers in the World
Encouraged by the success of some social networking apps as WeChat, many leading social networks across the world start integrating online commerce capabilities for new areas of revenues.
China Social Media Marketing Trends in 2015
In 2015, when the total usage of digital media users outpaced that of traditional media, the social media also showed their own unique development properties and characteristics in China.
70% of China Internet Users to Shop Online by 2020
China has become the world’s largest e-commerce market with US$458 billion in sales in 2014 according to Kantar Retail. The United States ranked second with US$297 billion sales. In 2014, Chinese e-commerce contributed to 19.4% of GDP growth and 33.5% of total retail growth. By 2020, the number of Chinese internet users is expected to […]
China Top 100 Mobile Apps in July 2015
With rapid development of mobile internet, mobile and social features will play more and more important role. Among all the mobile apps in China in July 2015, social platforms like WeChat and QQ ranked first with the monthly average users of 556.48 million and 424.28 million respectively.
Weibo MAUs Reached 212 Million in Q2 2015
Weibo reported net revenues of US$107.8 million in Q2 2015, compared to US$77.3 million for the same period last year. Advertising and marketing revenues for the second quarter of 2015 totalled US$87.9 million, compared to US$59.6 million for the same period last year.
Will Xiaomi Continue Rapid Growth?
In Q2 2015, Xiaomi was the top smartphone vendor in China by shipments volume of 15.9%, followed by Huawei (15.7%). Apple ranked third, followed by Samsung and Vivo. The rapid development of Xiaomi has shocked the smartphone market after it was founded five years ago. The company’s posted sales growth slowed down which prompted many […]
China Online Gaming Market to Exceed $22 Billion in 2015
In 2015, Chinese online gaming market is expected to reach $22.2 billion (about 142 billion yuan), and officially surpass the U.S. as the world’s largest online gaming market according to data of TalkingData and Newzoo. Mobile gaming revenue of China in 2015 is estimated to reach $6.5 billion (about 41.6 billion yuan), surpassing Japan and […]