Total retail sales of cosmetics reached 204.9 billion yuan (US$31.39 billion) with an increase of 8.8% in 2015. This was the first time that the total annual retail sales of cosmetics topped 200 billion yuan (US$30.64 billion) in China.
Archives for February 2016
WeChat Marketing Insights in 2015
With the development of mobile internet and smartphones, users’ spending habits tend to transform to the mobile end. Companies utilized WeChat official accounts to promote products and brand. Most countries hope to reach potential consumers through WeChat OA according to WEMCB research.
Quick Introduction to WeChat Enterprise Account
WeChat enterprise account is a mobile service for enterprises to establish connections among enterprises and staff, upstream and downstream supply chains, and enterprise IT systems. Enterprise account is designated for companies, government agencies, schools, hospitals, non-government organizations and other institutions.
China Cross-border Transactions to Reach US$1 Trillion in 2016
China had more than 5000 different types of cross-border online platforms serving over 200,000 companies of e-commerce operations in 2015. Driven by the rapid growth of e-commerce, small and medium e-commerce companies has become a new growth focus in China.
Chinese Tourists Spent Over US$30 Billion in Japan in 2015
The total number of 19.74 million foreign tourists visited Japan with a total consumption of 3.47 trillion yen (US$0.03 trillion) in 2015 according to Japan Tourism Organization. China was the largest inbound travel market of Japan in 2015.
China’s Mobile Reading Insight 2015
China’s mobile reading market reached 2.47 billion yuan (US$0.38 billion) including reading on web pages, Weibo, WeChat, mobile news apps, mobile reading apps, etc. as of June 2015 according to Analysys.
China Travel Insights for Chinese New Year 2016
China’s post-70s and post-80s drive the outbound tourism market during Chinese New Year in 2016 according to lvmama.com. Hainan and the northeastern regions are popular domestic travel destinations. Japan and South Korea are popular outbound destinations during CNY in 2016.
6 Successful Social Media Campaigns in China in 2015
China internet advertising market has entered a mature stage in 2015. Marketing on Weibo and WeChat has been one of the most effective methods to promote brands and companies in China in 2015.
China B2B Market Insights 2016
Overseas new users increased rapidly on Alibaba.com in 2015, particularly in Europe, America, and the Middle East. Domestic merchants on 1688.com spent much time online and CXT users spent 47 hours on average in receiving their first orders in 2015 according to Alibaba. Alibaba is predicted to keep growth in sales and users in 2016.
Retail Sales of China Consumer Goods Exceeded $4,573B in 2015
Total retail sales of consumer goods reached 30,093.1 billion yuan (US$4,573.5 billion) with an annual growth rate of 10.7% in China in 2015. Online retail sales reached 3,877.3 billion yuan (US$589.3 billion) with an annual increase of 33.3% in 2015.