Tencent’s WeChat team has started offering video ads in its social networking section Moments with a minimum CPM of 180 yuan (US$27.7) for Beijing and Shanghai targeting.
Archives for April 2016
WeChat Pay reached over 300K retail stores
The number of offline retail stores integrated with WeChat Payment has exceeded 300,000 according to data released in during a WeChat Payment partner conference.
Taobao/Tmall Users vs Tmall Global Users
Tmall Global was officially launched on Feb 19 2014 by Alibaba which is designed for supplying imported goods for domestic consumers.
Tencent Launched Enterprise WeChat Challenging Alibaba DingTalk
Tencent officially launched Enterprise WeChat/Weixin this morning, positions as a tool for office communications and collaborations.
China Search Engine Market Overview 2015
Total revenues of all Chinese search engine companies reached 80.76 billion (US$12.48 billion) in 2015 with an increase of 34.7% according to iResearch.
China Online Insurance Premiums to Exceed US$100 Bn in 2018
Online insurance in China maintained strong development and online insurance premiums grew by 169.5% to 72.8 billion yuan (US$11.25 billion) in 2015 according to iResearch.
Lessons from Stephen Hawking’s 1 Mn Weibo Fans in 5 Hrs
Stephen Hawking published his first post on his verified Weibo account on the morning of 12 April 2016 recalling his deep friendship with China and hoping to share more about his life and work.
China B2B E-Commerce Market 2014-2015
The total revenues of China B2B e-commerce market reached 6.39 billion yuan in Q4 2015, an increase of 7.9% QoQ according to Analysis.
Weibo V.S. Twitter in Q4 2015
Weibo reported net revenues of US$149.0 million in Q4 2015 compared to US$105.2 million for the same period in 2014. Advertising and marketing revenues totaled US$129.5 million in Q4 2015 compared to US$88.0 million in Q4 2014 according to Weibo.
Japan and Korea Still Hot Destinations for Chinese Travelers in 2016
The number of Chinese tourists traveling abroad increased 19.5% YoY to 120 million in 2015 and the number was 13 times higher than that of 1998 according to China National Tourism Administration. Data of Feng Li & Fung Group Research Center showed that consumption of Chinese tourists totaled US$229 billion in 2015.
Top 6 China Mobile Social Networking Apps
The average monthly reached users by mobile social networking apps in China exceeded 608 million in Q4, 2015 according to data from iResearch.
Chinese Consumers More Selective on Spending Habits
Chinese consumers become more selective about where they spend their money, shifting from products to services, and from mass to premium segments; and they seeking a more balanced life, where health, family, and experiences take priority according to a recent McKinsey’s 2016 China consumer report. 55% of Chinese consumers were confident their incomes would increase […]
Qihoo 360 Enhances Search Solutions with New Analytics Tool
Qihoo 360 announced the launch in Hong Kong of Shangyi on 31 March 2016, which is a set of integrated data and marketing analytics tools designed to help local and overseas marketers and advertisers identify the unique characteristics of Chinese netizens in order to optimize their marketing strategies and enhance business growth.
China’s Top 20 Inbound Tourism Regions in Jan 2016
Hong Kong, Macau and Taiwan were the top three inbound tourism sources in January 2016 according to China National Tourism Administration. Also read: China Travel Market Overview for Q4 2015