Retail sales in China’s skincare and cosmetics products market will grow at an average annual rate of 12.8% from 2016 to 2019, much higher than the global average of 6.0%, and will top RMB 287 billion (USD 44 billion) in 2019 according to Euromonitor International.
Archives for May 2016
WeChat Moment ads min. buy reduced in 2016
The minimum buy of WeChat Moments advertisement is further reduced from 200,000 yuan (US$30,418) to 50,000 yuan (US$7605) in an attempt to attract more small and medium companies.
95 out of 100 Chinese own a mobile phone in 2015
The number of mobile phone users reached 1.306 billion as of the end of December 2015 according to Ministry of Industry and Technology of China. The mobile phone user penetration rate reached 95.5 handsets among every 100 persons compared with 94.5 in 2014.
93% Chinese Tourists Travel with Mobile Devices
About 63% tourists sleep with mobile devices on the bed while traveling according to Expedia. 35% visitors believe they will be more dependent on mobile phones during travel than at home; and, 28% will battery charging carry about devices or spare batteries.
6 Million Chinese Tourists Visited Japan during CNY 2016
The number of outbound Chinese tourists surged during the Chinese New Year holidays in 2016 and many countries and regions have been ready to meet the Chinese tourist shopping tide. Japan, Thailand, and Australia were popular outbound destinations.
Secrets of WeChat and Weibo Feed Stream
A post shared in Moments of a WeChat account, which has thousands of friends, could receive zero views. And, there is nothing wrong with that account that is active and works properly. Why?
Monthly active users of WeChat reached 762m in Q1 2016
Monthly active users (“MAUs”) of WeChat, including Chinese version Weixin, reached 762 million in Q1 2016 according to the latest Tencent financial results.
Mobile social app Momo benefiting from China’s booming live broadcasting business
Momo, one of the top mobile social networking apps in China and gone public in 2014, had monthly active users of 72.3 million in Q1 2016 from 78.1 mn in Q1 2015. However, its net revenues increased by 93% year over year to $50.9 million. Momo mobile marketing revenue continued its strong momentum, growing more […]
China O2O Commerce Insights 2015
Offline merchants hoped to get more consumers and profits by accessing to the O2O platforms in China in 2015. Tier-3 and tier-4 cities have been a new expanding regions for the O2O platforms. Meituan maintained a prominent position in the less developed cities.
Millennials account for 73% of outbound tourists in China
China millennials, also known as Generation Y or post-80s and post-90s by Chinese marketers, account for 25% of the total population and 73% of outbound tourists in China according to GfK.
WeChat launched Moments Coupon Ads for retailers
WeChat officially launched a new ad format on its social networking section Moments called Coupon Ads last Friday.
Bing Feeding China’s Sogou to Provide English Search Results
Sogou, one of the top three search engines in China after Baidu and Qihoo 360, announced their cooperation with Microsoft Bing with the launch of two new products: Sogou English Search and Sogou Scholar Search.
Involvement in music-based sponsorships could be a solid way to reach Chinese consumers
Music consumption behaviors across China vary by income levels and understanding the differences between different city tiers is critical to marketers according to the Nielsen Music 360 report.
Three quarters of people in China are shopping on smartphones
Emerging markets are leading the way with smartphone users in China (45.0%), India (36.7%) and Singapore (23.3%) Asia Pacific’s biggest adopters of digital wallets according to MasterCard.
81% Chinese travelers planning international travel in 2016
Chinese Tax-Free Shopping spend dropped into negative growth falling -24% year-on-year in March 2016 according to last month’s Globe Shopper Report by Global Blue.